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The study was based on field research. The main goal of the work was to determine the level of consumer awareness of regional products and to examine the statistical relationship between the age and education level of respondents and their declaration of purchasing this type of product. Data collection was performed in Sudeten districts, because the described study was part of a research project concerning the introduction of a new regional product „Sudeten Beef” into this area. The study was conducted in 2012 using direct interviews with 219 respondents. On the basis of the investigation it could be said that the surveyed respondents had little awareness of regional products. The statistical analysis confirmed a weak correlation between age and level of education and declarations of purchasing regional products. This study is of a preliminary character and the results are not representative of the whole Polish population, but they should be regarded as a good starting point for further in-depth research.
Background. Foodstuffs fortified with vitamins and/or minerals are nowadays continually being developed, leading to an increasing diversity of these products being available on the market. This contributes to increased consumption of added nutrients, which can be an effective tool for improving public health. Objectives. To identify and characterise products fortified with vitamins, available on the Warsaw foodstuff market, which can thereby be used as a source of information for the assessment of dietary micronutrient intake. Material and methods. Data were gathered using the information provided on labels from foodstuff products found in 14 Warsaw supermarkets during March to October 2012. Results. There were 588 products found to be fortified with vitamins. The number of vitamins added ranged from one in 193 products to twelve in 14 products. The group of vitamins used for enrichment consisted of: A, D, E, B1, B2, B6, B12, C, niacin, pantothenic acid, folic acid and biotin. Juices, non-alcoholic beverages (29.4%) and cereal products (18.9%) constituted the largest product groups. In addition, fortified vitamins were also significantly present in sweets (15.8%), instant beverages and desserts (13.6%), milk products, fat spreads and soy products. The most frequently added vitamins were: vitamin C (58% products), vitamin B6 (46%) and B12 (45%), whilst the least frequently added was biotin (16%). The highest content of vitamins A and D were seen in fat spreads, whereas the highest levels of B vitamins, vitamin C and E were observed in certain sweets. Conclusions. The wide range of fortified products available can serve to increase vitamin intake in many population groups, especially in children and teenagers. In order that consumers can make informed choices in buying these product types, appropriate education is necessary to raise public awareness of the health issues involved.
The purpose of the research, the results of which are presented in this paper, was to show the significance, systems and hierarchy of values, as well as the relation of values with the ethnocentric attitudes of consumers. Among the most important values for consumers are: family, health and physical fitness. The ethnocentric attitudes of the surveyed consumers were correlated with the values they believe in. Original materials from a questionnaire survey made by direct personal interviewing are used in this paper. The respondents were chosen by non-random quota sampling. The respondent group was made up of individuals responsible for household food provisions. The cultural and symbolic values occurred with similar frequency and significance among the consumer groups formed by the criterion of ethnocentrism intensity. The approach to ethnocentrism was differentiated by traditional, national and custom values. The consumers with a higher ethnocentrism level declared a relatively higher signifi cance and attachment to Catholicism, traditionalism and patriotism.
Changes in organic farming between 2004 and 2010 in relation to the support under the RDP 2004-2006 and RDP 2007-2013 organic farming schemes were presented in the paper. While analysing the changes, the reports on the state of organic farming in Poland published by MAFQI were used. The conducted analysis proves that introducing the support under the RDP 2004-2006 and RDP 2007-2013 resulted in high dynamics of organic farms area and amount growth. The support system under the RDP 2004-2006 and RDP 2007-2013 has been a basic factor stimulating the dynamic organic farming development since 2004. The system based on high payment rates has become an efficient financial instrument strengthening the organic farming attractiveness, which reflected in growth of its quantitative characteristics. Under the RDP 2004-2006, orchards with the highest payment rates and low requirements were more popular than the other crops, which reflected in the fact that they absorbed the biggest part of organic farming support. In turn, the revised payment rates under the RDP 2007-2013 resulted in positive changes in distribution of support quotas for particular crops, especially in growth of quotas paid for agricultural and vegetable crops. One can expect that the change of the rates may cause a growth of supply and improvement of assortment offer on organic food market in future.
The development of organic foods market has been growing significantly in recent years. Polish organic foods market is quickly developing and it is considered as one of the most rapidly growing sections of the food market. The aim of the study was to analyse and assess knowledge and behaviour of chosen group (18-45 age) consumers on the organic foods market. According to the quantitative studies/survey, considerable part of the respondents (79.6%) declare trust into the organic food products. Based on the research results it can be concluded that the major part of the respondents have sufficient knowledge to purchase and consume organic food in a conscious and rational way. However, they declared a will to expand their knowledge in the ecological food field (78.6%). The respondents (81.9%) declared reading product labels and paying attention to the ingredients of the products (43.7%) and less interest to the origin of them (26.2%). For 37.9% of the respondents the most important advantages of the organic food products were beneficial effects on human health and lack of harmful additives. They pointed also at other motives of buying organic food products like taking care of own health, environment aspect and much better quality of such food.
The article presents the consumer evaluation of marketing mix on the organic food market in Poland. The analysis is based on surveys conducted among 248 consumers purchasing organic food in retail shops in the city of Poznań. The survey questionnaire consists of four groups of research questions reflecting the four marketing mix elements: product, price, place and promotion. The conducted research indicates that the place (poor distribution resulting in limited assortment) and promotion (low effectiveness of advertising campaigns generating demand) and actions are taken in order to improve them.
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The changes on the organic food market

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The paper presents the state of and changes to the organic food market in Poland between 2004 and 2014. The study covered production, processing, distribution chains, price levels and consu mption of organic food. The analyses were carried out based on data obtained from reports on organic farming elaborated by the AFQI, and the author’s own survey on organic and conventional food prices. It was found that the dynamically growing number of organic farms is not refl ected in high growth dynamics in the organic food supply. Processing is also a weak element of the organic food market, showing low growth dynamics. Organic food processing is characterised by a spatial mismatch: in particular regions with considerable concentrations of organic farms, there are fewer processing plants than in regions with fewer farms. This spatial mismatch between production and processing of organic food means that some producers of organic raw materials are forced to sell their products as conventional food, which results in obtaining lower prices and lower profi tability of production. The main change in organic food distribution chains is an increase in the share of specialist shops and growing availability of this kind of product in conventional stores. The study showed that average prices of organic food in Poland are high. Therefore, consumers regularly purchasing organic food make up a small share of the market.
In the article the results of a research carried out in 2005 on the sample of 134 respondents are presented. The results of the research indicate that young consumers are very active on the food market. Teenagers derive their knowledge about nutrition mainly from their family home but also from school as well as from books and literature publications. Together with age the range of participation of grammar school teenagers in family shopping has declined, while their role and activeness of individual purchaser has risen. Families were commonly shopping mainly in small near-home shops and also, but less frequently, in hyper- and supermarkets. Teenagers were shopping individually mainly in small near home shops and school shops spending on average 9 PLN per week. While choosing the shopping place grammar school teenagers took under consideration mainly the price level and the quality of goods offered. The most important factors taken into consideration by the tested teenagers while buying food individually were: the freshness, the taste and the brand. Teenagers were engaged in decisive process of purchasing food for the family household mainly as far as products which were meant for them as consumers. Products such as beverages, chips, sweets and ice-creams were the main items of their individual purchase. Basing on the results of the survey a rather positive attitude of the tested teenagers was noticed towards promotion of sales. They were also more prone to impulsive purchase and more than averagely prone to novelties
Przedstawiono analizą struktury sprzedaży wody mineralnej na rynku w Polsce w 2001 r.
Currently, dietary patterns change rapidly all over the world. Most notably, there is a fast increase in the convenience food market. Here we discuss the overall theoretical framework and strategy of an EU-funded project on local food, a common resource in many parts of the Mediterranean. Such food is often only available seasonally and is consumed either fresh (e.g. spring salads and vegetables, fruits in autumn) or in a conserved form (dried, fermented, pickled). There is an urgent need to document and analyse such local resources, which are today at the brink of disappearance. In this project, selected species were studied using a multidisciplinary approach, including strategies and methods from pharmacology, nutritional sciences and anthropology (i.e. ethnopharmacological or ethnonutritional ones). For example, all extracts were profiled using HPLC-MS, by determining their polyphenol content and using a variety of in vitro anti-oxidant assays (incl. guaiacol oxidation, xanthine oxidase inhibition, HOCl scavenging, eNOS activity). Such research also points to ways for ascertaining the intergenerational transmission of the knowledge and for sustainable development and management. Examples from field studies in southern Italy and from pharmacological studies using a variety of targets are used to illustrate the potential of such neglected resources. The wider implications of such an approach, for example, for the study of similar traditions in Central and Eastern Europe are also discussed.
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Trends in the organic market worldwide

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The main object of the research was to identify and analyze trends which have appeared on the world organic market recently. The article contains an analysis of the worldwide organic market, containing the perspectives of both market supply and demand. The analyses are based on international statistics, mostly gathered by FiBL and IFOAM. The author emphasizes the role of countries and regions leading in the production or distribution of organic goods.
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