Wyniki wyszukiwania

1

Rola wolontariatu pracowniczego w rozwoju kompetencji pracowników

100%

Kulig-Moskwa K.

Marketing i Rynek

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2014

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tom 21

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nr 05

2

Fair trade certification as a way of communicating with a customer in the Polish market

63%

Kulig-Moskwa K., Nogiec J.

Handel Wewnętrzny

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2017

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tom 63

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nr 2

The idea of fair trade occurs in numerous developed countries and has also been functioning in the Polish market for a few years. However, it is still being implemented to the market, first of all focusing on building a social awareness about this idea. Fair trade labelled products appear being marginal among products available. The price is still most important when shopping for most consumers in Poland. The paper aims to present the idea of fair trade as a communication form with a customer drawing attention to the role of fair trade labelling. It discusses the problem of a Polish consumer in reference to the concept of fair trade and presents the research of its own into shopping habits in particular opinion of generations X and Y concerning fair trade and fair trade labelled products. This is the research article.

3

Dynamika zmian społecznej odpowiedzialności biznesu w miejscu pracy w Polsce w latach 2011-2016

63%

Kulig-Moskwa K., Nogiec J.

Marketing i Rynek

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2017

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tom 24

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nr 11

Ograniczanie wyników

2 Marketing i Rynek

1 Handel Wewnętrzny

3 Kulig-Moskwa K.

2 Nogiec J.

2 2017

1 2014

Rola wolontariatu pracowniczego w rozwoju kompetencji pracowników

Fair trade certification as a way of communicating with a customer in the Polish market

Dynamika zmian społecznej odpowiedzialności biznesu w miejscu pracy w Polsce w latach 2011-2016