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1

The new approach on food quality: an important factor on consumer behavior and trends in food quality

100%
Paluchova J.
Zeszyty Naukowe Szkoły Głównej Gospodarstwa Wiejskiego w Warszawie. Polityki Europejskie, Finanse i Marketing
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2012
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nr 08[57]
The article points at food quality of European products in some points, how could be the each European companies successful in the global competitive situation not only with history or culture but be safety in the area of product quality such as important factor of consumer behavior and. Food quality is an important food manufacturing requirement, because food consumers are susceptible to any form of contamination that may occur during the manufacturing process. Many consumers also rely on manufacturing and processing standards, particularly to know what ingredients are present, due to dietary, nutritional requirements (kosher, halal, vegetarian), or medical conditions (e.g., diabetes, or allergies) and because of the article shows some of new trends at food market in Europe.
2
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Sustainability in service´s sector: new trends of sustainability tools and positioning of services in economy

63%
Paluchova J., Prokeinova R.
Zeszyty Naukowe Szkoły Głównej Gospodarstwa Wiejskiego w Warszawie. Polityki Europejskie, Finanse i Marketing
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2013
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nr 10[59]
The goal of sustainable development is to meet the needs of the present without compromising the ability of future generations to meet their own needs. As economies globalize, new opportunities to generate prosperity and quality of life are arising though trade, knowledge-sharing, and access to technology. The article is a part of current scientifics project at our department of marketing “VEGA No. 1/0951/12 Sustainability developments of subjects in the food chain at the condition of Slovak market.” In our article we like to introduce you a term of sustainability in service´s sector, such an ecological tourism at Slovak market throught definition of sustainability and statistical methods used in prediction of chosen datas such as GDP in service´s sector, service export and import and total prediction of Slovak service´s economy.
3

Business with a mission: the motives behind engagement in charity retailing

63%
Borusiak B., Paluchova J.
Handel Wewnętrzny
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2018
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tom 64
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nr 6 t.2
The aim of the article is to identify the motives behind people’s engagement or lack thereof in the operation of a charity shop, which is one of the socially engaged retail formats. Three main forms of engagement were distinguished: the simplest one - making a purchase in a charity shop; a more advanced one - donating something to a charity shop; and the most committed one - doing voluntary work for a charity shop. The article is based on an original research and information about motives was obtained through a qualitative research in the form of focus group interviews conducted in three sessions in March 2018. The results of this study reveal the existence of a very wide range of motives relating to each of the specified forms of engagement, and the nature of these motives is pragmatic, symbolic as well as emotional. The respondents indicated the motives behind their engagement as well as those behind their lack of engagement in charity retailing.
4

Social responsibility of food companies in Slovakia - a selected tool of sustainability

63%
Prokeinova R., Paluchova J.
Roczniki Ekonomii Rolnictwa i Rozwoju Obszarów Wiejskich
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2012
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tom 99
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nr 3
Many environmental strategies relying on a mere improvement of resource productivity and eco-efficiency of processes and products are fully to address the environmental impacts induced by increasing consumption. In addition to these strategies, the concept of sustainable consumption calls for changing the levels and patterns of consumption, which require complimentary approaches. Consumer’s don´t realize the consequences of their own consumer behavior to the environment. The aim of the paper is analyze the selected tools of the sustainable environmental marketing that extends the traditional marketing approach of social responsibility. Globalization and sustainable development contributes to discussions about business in society and their roles. It is clear that the business community can have a positive impact on the achievement of the objectives of both concepts.
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