The progressing process of internationalisation of domestic trade enterprises provides opportunities for strengthening their market and competitive position as well as for increasing competitiveness of the Poland's economy. The article comprises results of surveys and analyses of the hitherto course of this process, throwing the light, first of all, factors and terms and conditions for domestic enterprises' expansion abroad, their involvement in direct foreign investments and other form of expansion, its geographical directions, and in main market sectors as well as development perspectives. The analysis revealed an initial phase of the process of internationalisation whose main development factor is promotion and distribution of an original offer of various branded products, of the recognised quality, utility, design, taste, ecological and health-related values.