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Having joined the European Community, Poland has found itself within action of the European regional policy and policy of cohesion together with the funds existing within them. An essential goal of the EU regional policy is to level disparities in EU Member States economic and civilisation growth. The level of socioeconomic development of Poland, measured by the per capita GDP index (according to the purchasing power parity) is very low and regionally highly diversified. Despite significant disparities, all the provinces (voivodships) have occurred in the area of interest of the regional policy as in no one of them the per capita GDP has exceeded 75% of the EU average. Territorial allocation of grants assigned by the EU is, therefore, of a key importance for the Polish regional policy as it may significantly affect levelling of socioeconomic development of the country.
Households' behaviours in the market for goods and services are determined by many different factors, among other things, the phase of household's life cycle being treated as a synthetic measure of family's biological development, composition and number of members of the household and its members' age. Households' consumer needs are strongly diversified and related to qualitative transformations caused by family growth and a current state of the life cycle. An analysis of activity of the separated types of households, being at a different stage of biological development, as regards the most important groups of non-food goods and services has confirmed occurrence of the relationship between the behaviours observed in the market and the household's life cycle phase.
The processes of decision-making within the household comprise a number of spheres of life. Division of the roles within the family and importance of individual persons (particularly housewife and househusband) is a consequence of the model of family's decision-making in force where, as a rule, there can be observed its differentiation depending on the domain of family life. In the case of purchasing decisions we have often something to do with various models of making thereof, depending on the nature of purchase. The process of making decision on purchasing products being bought periodically and episodically is multistage. On each stage, individual family members may play definite roles. On the example of households of young people, there are observed differentiation and modifications of the roles played by household members in the process of making decisions on purchasing durable products. Differentiation of importance of individual persons depended on the type of the good being purchased, the stage of decision-making and such features of the household as the family life cycle and time-period of household existence.
Przeobrażenia społeczno-gospodarcze, które rozpoczęły się kilkanaście lat temu przyczyniły się w istotny sposób do zmian w zachowaniach konsumentów na rynku, ich wymaganiach i preferencjach, także w odżywianiu się. Mamy przy tym do czynienia nie tylko ze zmianami w ilości i jakości spożywanej żywności, ale także w strukturze konsumpcji. W Polsce obserwuje się już tendencje charakterystyczne dla społeczeństw krajów wysoko rozwiniętych, pojawiły się też nowe segmenty na rynku artykułów spożywczych.
In 2000-2007, there took place, in the macro- and microeconomic scale, developments of a positive impact on quality of consumption, and, thus, on growth of the living standard of the society. In their article, the authors presented the factors determining volume of consumption and its pattern as well as those describing the living standard of the Polish society. They included the volume of gross disposable income, amount of disposable income as well as loans and credits, dynamics and pattern of consumption in households as well as the level and pattern of their expenditure, and the level of equipment of households with durables.
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