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Wnorowski H.

Przemysł Fermentacyjny i Owocowo-Warzywny

2009

tom 53

nr 09

The elements and actions connected with sales stimulation, also known as promotion, are integral part of marketing. The aim of promotion is to strengthen the impact of marketing mix elements on sales, not replace it. Depending on how good we are in creating efficient promotion blend, sales results are better or worse. Marketing activity of spirits producers in Poland is very limited due to strict law regulations in the field of advertising, most crucial promotion instrument. It should be noted that those regulations are far less firm with respect to other alcoholic beverages producers i.e. beer and wine.

Cena jako instrument marketingu

100%

Wnorowski H.

Przemysł Fermentacyjny i Owocowo-Warzywny

2009

tom 53

nr 06

For hundred years, even before the concept of marketing appeared, price had been a significant determinant when making purchase decisions. Marketing use of the price comes down to the same functions as in case of those used by the other instruments of marketing mix. On the other hand however,; it is worth noticing that the price is a specific instrument, mainly, it is the only income generating instrument. For this reason managers ought to be particularly cautious about the decision making process in this field.

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2 Przemysł Fermentacyjny i Owocowo-Warzywny

2 Wnorowski H.

2 2009

Wyniki wyszukiwania

Promocja wyrobów spirytusowych

Cena jako instrument marketingu