In the article, the main points of Schumpeter’s view on innovation are presented as well as its development presented by W.J. Abernathy and K.B. Clark in their article Innovation Mapping the Winds of Creative Destruction. Then the idea of retail innovations and their classification are proposed. Thus along with disruptive innovation and both technological and non-technological innovations in retailing, the architectural, niche creation, regular and revolutionary innovations are identified and their influence on the market – the established system of production and marketing – is shown. By such an approach, J. Schumpeterian theory of innovations is expanded and implemented to the retail sector. The focus is on retail changes at the meso level.
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