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Since the half of the 1990's, the development of rural areas was directed into a multifunctional form. Apart from main agricultural functions, dominating in the central steering period, different forms of non-agriculture activity started to develop in rural areas. In new conceptions of rural areas development, of important meaning was tourism, including agrotourism. The main aim of this paper is an attempt to discuss the role of tourism in multi-functional development of rural areas, especially in the Świętokrzyskie voi-vodship. In the Świętokrzyskie voivodship, a considerable development of agrotourist farms, with that of cooperating institutions, like agrotourist associations, con-sultative teams and agrotourist chambers is recently observed. The agrotourism is very important function of this area. First agrotourist farms were organized in 1993. Most of them are small and are not profitable, thus most of their owners became part-time farmers. The income outside the agriculture can be for them just the agrotourism. At present the Świętokrzyskie voivodship is visited by many tourists from various part of Poland. Agrotourism is a real chance for the Świętokrzyskie voivodship farmers, to ameliorate their difficult economic situation.
Agrotourism plays a huge role in the activation of rural areas. Its position and market power affects a number of external components and mechanisms. And although its positive impact on the economic and social development rural areas is noticeable, it also reveals a number of barriers related. An important aspect is to strengthen awareness of local communities concerning benefits resulting from the development of this non-agricultural source of income. Only then it will trigger a multiplier effect that will eventually lead to reduction of unemployment, job creation in sectors serving tourists, revenue growth and will improve both living standard and working conditions of the population actively involved. Improving the visibility of rural values, processing, traditional crafts, rural buildings can become a powerful magnet for tourists, tourists looking for new unconventional forms of recreation. Benefits of the development of rural tourism can become real if there is visible involvement and close cooperation between both - service providers and local authorities (government).
A comparative analysis, using the classification tree method, of typically agritourism and agriculturally inactive farms has been conducted in this paper. An interview questionnaire, carried out on 78 farms, has been applied as a research tool.According to the research, typically agritourism farms evaluated the quality of their own services more positively. However, these factors did not influence the improvement of offer standards. Perhaps they had to invest more often in the development of farms rather than focus on improving the sanitary and hygiene infrastructure. The residential buildings may have not been adapted to undergo redevelopment in that respect. Agriculturally inactive households rarely broadened their knowledge in order to improve accommodation conditions. They had higher standards regardless of the level of hosts' qualifications. Presumably, hosts who focus mainly on agritourism are more likely to improve accommodation conditions. They basically do not have to pay expenses that would be incurred by agricultural activity. The application of the classification tree method has allowed to observe that high self-evaluation of services provided does not always have to result in better sanitary equipment of rooms or possession of living rooms. The method has made it possible to present the examined factors in a simple graphical manner, thus allowing to notice differences between typically agritourism farms and agriculturally inactive farms.
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