A town marketing model has to be based on wide basis to be successful. This basis has to represent from the population. One of the most important long terms aims of the marketing activity the promotion of local identity and the “we mind”. In a region/town the impression of inherence is an important factor that helps the population in taking a root in the region/town and keeping them at their place. Hereby a positive atmosphere can be encouraged that can motivate further development in the region/town. In my study I turn the attention to the marketing activity of local governments that target the local inhabitants.
It is more and more widespread that not only the companies, but regional units and even cities are competing with each other. Marketing activities and economic development are closely related to each other and enhance the efficient operation. On the basis of the available literature and other secondary sources, the present study reviews the development and significance of factors influencing the success of city marketing. Besides the improvement of theore - tical background I also describe the changes of analysis methods over time and introduce some real practical examples.