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Insurance is an area that affects all areas of economics - businesses and citizens, too. The aim of this paper is to analyze the processes of customer requirements processing through GAP model in insurance. This model reveals the single critical points where gaps can arise among the requirements of customers and their understanding from the view of management in the process of creation and providing of services. An attention is paid to the issue of internal and external communication, too. Whereas, insurance are purely intangible services, communication has a direct impact on the perception and evaluation of quality of service from the side of customers. This can be reflected in the final quality perception as a certain level of customer satisfaction or dissatisfaction.
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Each company should know best the link between the motivation of their staff and their work performance. This issue is more and more actual relative to the common causes of the decreasing work performance. The knowledge of the staffʼs work motivation makes the base for the determining achievement motivation model in the company. The analysis of the motivation in the relationship to the work performance is the main topic of the present share. The aim of this work has been to identify the most important motivating factors of the work performance among the staff in the wood industry using the questionnaire method. How to obtain the information about the present extent their satisfaction with the motivation factors, as well.
The article deals with the measurement and evaluation of quality of service through the define criteria. These criteria characterize the important areas for customer in the frame of providing of service and have a direct impact on the overall perception of quality from the view of customer. The measurement was carried out through questionnaires with 5-point Likert scale evaluation. Due to the fact that the customer is the person, who decides on the success of the enterprise on the market, based on his satisfaction, respectively dissatisfaction, the research results are important basis for management - for the decision-making process or for processes, which can improve the quality of services.
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