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1

The application of the project management methodologies in wood industry enterprises during worldwide recession

100%
Brienikova J., Rybansky R.
Intercathedra
|
2010
|
tom 26
Wood industry has significant position worldwide. However, even on this type of industry has major impact the current worldwide recession, which has dramatically affected whole forestry and wood industry enterprises. Demand has been reduce at home and in foreign country. Therefore for wood industry enterprises is important initiate measure to the increase in wood consumption and its efficient processing. One of the verified options, how to respond flexibly to market, is application of the project management in business practice. In Slovak republic is still a low percentage of enterprises, which systematically apply principles of the project management. Maturity level of project management is low, especially in small and medium-sized enterprises and this is also due difference of used methods and methodologies.
2

Project management certification in the company

100%
Jakabova M., Rybansky R.
Intercathedra
|
2010
|
tom 26
Project management becomes one of the key tools for achieving strategic business goals. Increasingly, it refrains from the classical model of „training“ and focused on tools of computer-aided project management or project management methodologies. The systematic development of project culture in combination with long-term development of project management competencies with the international certification, and consulting comes to the fore. It points to a specific business solution. At present, the greatest interest in internationally accredited training programs, for example for the Europe IPMA® methodology, for the USA PMI® methodology, or for the UK PRINCE2® methodology. They bring a guarantee of quality and performance of the company – a project manager with the competencies and professional qualifications – the business professionals. The paper is focused on brief of the requirements of the project management knowledge – competencies for managing project or the equivalent from another accredited certification authority.
3

Brand management

100%
Prajova V., Rybansky R.
Intercathedra
|
2010
|
tom 26
From historical perspective, brand appeared in the 19th century. Its emergence is associated with the development of packaged products. Industrialization shifted the production of large quantities of household products from smaller local companies to centralized factories. The factories producing products of mass production were trying to expand the sales of their products to people who had previously purchased only the products from smaller local companies. The manufacturers of packaged goods from large factories had to convince the market about the quality of their products. We do live in a branded world. There is no doubt about it. We all make produce decisions every day. We probably all have certain types of products of which we like only one or two brands, while we buy other things based on what is on sale on a given day. This inclination to buy branded products is rooted in two basic things: recollection and satisfaction. We remember which one we like by brand name. The concept of branding is so powerful that we now extend it to human beings as well. Have you heard people talk yet about the idea of the Brand Called You? That’s right: People are now thinking that you had better become the brand manager of you, and soon. Say what? This brand thing is getting very close to home.
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