Wyniki wyszukiwania

1

Marketing organizacji non-profit

100%

Iwankiewicz-Rak B.

Marketing i Rynek

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1995

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tom 02

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nr 04

2

The role of branding in the non-profit organizations

63%

Iwankiewicz-Rak B., Mroz-Gorgon B.

Handel Wewnętrzny

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2017

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tom 63

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nr 2

Non-profit organizations come in many shapes and forms, and have- as their purpose to provide non-commercial help in different areas of need and that is why there are many definitions of non-profit organizations. The aim of the article is identification of the determinants and ways of creating branding process by NPOs as well as to examine how the process of branding is perceived by the brand managers of these organizations on the Polish market, using the IDEA concept. As a practical implication, this insight will allow managers of volunteer organizations to have a more clear understanding of their and other organizations’ brand image, and to take a more strategic approach to branding process. The research article was based on literature studies and analysis of reports and authors’ own research.

3

V Jubileuszowa Ogólnopolska Konferencja Naukowa - USŁUGI 2014

63%

Iwankiewicz-Rak B., Mroz-Gorgon B.

Handel Wewnętrzny

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2014

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tom 60

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nr 3

4

Crowdfunding - nowe zachowania internautów

63%

Iwankiewicz-Rak B., Mroz-Gorgon B.

Marketing i Rynek

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2015

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tom 22

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nr 08

Ograniczanie wyników

2 Handel Wewnętrzny

2 Marketing i Rynek

4 Iwankiewicz-Rak B.

3 Mroz-Gorgon B.

1 2017

1 2015

1 2014

1 1995

Marketing organizacji non-profit

The role of branding in the non-profit organizations

V Jubileuszowa Ogólnopolska Konferencja Naukowa - USŁUGI 2014

Crowdfunding - nowe zachowania internautów