The article takes as its starting point a discussion of “conventional wisdom” that asserts there is an equation that “poor = vulnerable”, i.e. “to be poor” means necessarily “to be vulnerable” and vice versa, and provides several examples confuting the above assumption. The author traces a conceptual and methodological approach frequently used in [food security] vulnerability analysis which follows the path of a WWW itinerary (i.e. Who, Why, Where). This is an acronym used by several international and regional agencies when addressing Vulnerability Analysis. The author quotes several examples related to his professional experiences in Africa and Asia.