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1

Koncepcja jakości usługi handlowej

100%
Pieranski B.
Handel Wewnętrzny
|
2011
|
tom 57
|
nr 4
In the process of providing a trade service, an important role is played by tangible elements. Their role is visible both in the process of providing thereof and in the fact that an effect of the process is also tangible goods. The features of the very trade service, such as heterogeneity, simultaneousness of service consumption with provision thereof, lack of possibility to store and, first of all, intangible nature, cause that the main burden of assessment of quality of the service should be left to purchasers thereof. Therefore, in case of services, there are often used the concept of perceived quality. This quality is defined as customer’s feelings connected with quality of a definite service or as a customer’s opinion on or attitude towards the service.
2

Jakość usługi handlowej oferowanej przez hipermarkety w Polsce (wyniki badań empirycznych)

100%
Pieranski B.
Handel Wewnętrzny
|
2011
|
tom 57
|
nr 3
In his article, the author presents the results of surveys on the level of perceived quality of commercial service offered by the chains of hypermarkets in Poland. The surveys were carried out using the RSQS (Retailing Service Quality Scale) method, belonging to the multi-attribute methods. Based on the analysis of primary data, the author stated that clients of supermarkets scored very low quality of intangible elements relating to service provision. These elements are mainly represented by the personnel’s behaviour in a broad sense. It seems that even a relatively high score of the tangible elements of the service does not compensate this failure as the perceived quality of service is assessed as unsatisfactory.
3

Postrzegana jakosc uslugi handlowej jako czynnik ksztaltujacy przewage konkurencyjna sieci handlowych

100%
Pieranski B.
Handel Wewnętrzny
|
2010
|
tom 56
|
nr 4-5
10-17
An analysis of the possibilities to form a trade enterprise's competitive advantage based on quality of service requires a diagnosis, to what degree that quality affects the level of attractiveness of the service for purchasers, and translates into results being achieved by chains. In result of the surveys carried out, it is assessed if the elements of the trade service, comprising quality thereof, are attractive for customers. Next, for the purposes of analysis, there are correlated synthetic measures of the trade service, calculated for every trade unit where the surveys were carried out, with income achieved by them. The calculated correlation coefficient evidences that there does exist a positive relation between quality of the service and trade enterprise's competitiveness.
4

Critical factors of shopping centre attractiveness in the opinions of students - the case of Poznan

51%
Borusiak B., Pieranski B., Florek M., Mikolajczyk J.
Handel Wewnętrzny
|
2018
|
tom 64
|
nr 1
5

Zastosowanie mierników SNA w analizie sieci przedsiębiorstw

51%
Fuks K., Kawa A., Pieranski B.
Marketing i Rynek
|
2014
|
tom 21
|
nr 05
6

Student attitudes towards privacy protection on the Internet

51%
Strykowski S., Borusiak B., Pieranski B., Romanowski R.
Handel Wewnętrzny
|
2018
|
tom 64
|
nr 4 t.1
7

Automatyzacja personalizacji reklamy internetowej

51%
Borusiak B., Pieranski B., Romanowski R., Strykowski S.
Marketing i Rynek
|
2015
|
tom 22
|
nr 03
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