Logistics of distribution of the products ordered via Internet remains an open question. Shift from the 3PL-type solutions to the XPL-type ones in the supply chain, in result of which the client obtain a value added, may cause in the future many, often unpredictable, changes in the market. In the authors' opinion, in the years to come, virtualisation of the supply chain will be more and more apparent in the grocery sector. The issue of optimisation of costs of quick courier deliveries will be a main determinant of foods e-trade development.