Social services comprising healthcare, educational, culture and tourist services, are that sphere of service activities, which plays a leading role both in building human capital, knowledge capital and in an attractive management of leisure time. The developments occurring in the infrastructure are an effect of changes in conditions related to those services functioning and providing. The article is the first part of deliberations on the issue of social services. In the second part, the author will present the scale of resign from the services in question for financial reasons.