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Marketing factors of the tourism market's operations in Ukraine

100%

Vovchanska O., Lvanova L., Ozimek I.

Acta Scientiarum Polonorum. Oeconomia

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2022

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tom 21

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nr 1

2

Analysis of tourism demand based on the research conducted in travel agencies

86%

Roman M.

Infrastruktura i Ekologia Terenów Wiejskich

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2015

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nr III/2

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Behaviour of elderly people in tourist services market

72%

Dabrowska A., Strzelecka E.

Handel Wewnętrzny

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2012

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tom 58

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nr 1

This article présents the behaviour of senior citizens — elderly people aged 60-75 in the market of tourist services. As shown in the report of Future Traveller Tribes 2020, it is the group which in the next few years will have a decisive influence on the development of the tourism market, due to demographie, social and economic changes. This article presents the fmdings of the study conducted in 2011 in 5 market segments, including the elderly people. They accounted for 19% of the population being surveyed in the research.

4

An analysis of contemporary trends in the agritourism market in Poland

58%

Cichowska J., Klimek A.

Infrastruktura i Ekologia Terenów Wiejskich

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2011

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nr 12

The degree of future development of agritourism will be strongly influenced by fashion trends that are dictated by the contemporary market. Changing lifestyles of the society, which manifest themselves in the pursuit of buying greener products and seeking unconventional ways of spending free time will further develop this service. Continuous improvement of service offers and introduction of more interesting forms of recreation that guarantee higher quality of services should become key goals for individuals involved in agritourism. The potential of agritourism is slowly being recognized, although in comparison to other forms of accommodation, still a rather small number of Polish tourists choose it. There is therefore a necessity to develop a marketing plan to make agritourism services more distinguishable on the local and foreign tourism markets. In order for rural areas to develop and to provide rural communities with additional sources of income, it undoubtedly seems necessary to differentiate between rural tourism and agritourism.

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Preferencje konsumentów wobec nasycenia imprez turystycznych elementami kultury fizycznej

51%

Szczechowicz B.

Marketing i Rynek

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2011

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tom 18

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nr 04

6

Europejski program certyfikacji wg wymagań EuropeSpa med and wellness

30%

Kalinowski R.

ABC Jakości

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2012

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nr 3-4

Ograniczanie wyników

2 Infrastruktura i Ekologia Terenów Wiejskich

1 ABC Jakości

1 Acta Scientiarum Polonorum. Oeconomia

1 Handel Wewnętrzny

1 Marketing i Rynek

1 Cichowska J.

1 Dabrowska A.

1 Kalinowski R.

1 Klimek A.

1 Lvanova L.

1 Ozimek I.

1 Roman M.

1 Strzelecka E.

1 Szczechowicz B.

1 Vovchanska O.

1 2022

1 2015