Traditions of producing this drink in Poland go back to the XVI century and are cultivated up until today. There is not even a single translation of the Polish word “nalewka" (Latin - „tincturae") into the English language. Old Polish tinctures were a mixture of the effect that alcohol produces and the herbs' healing and preventive properties. Modern spiritis, coming from various regions of our country are all prepared in accordance with the local recipes. Some of them are even made from ecological raw material. That all guarantees their uniqueness and highest sensory quality. Therefore, it seems vital to take proper marketing action in order to have the best conditions for the creation (production, distribution and promotion) of these products. Understandably enough, Polish tinctures should become what whisky is for the English, champagne for the French, or metaksa for the Creek.