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1

The use of territorial marketing in the development of the municipality - case study of the thermal SPA resort in Uniejow

100%
Gorczyczewska E., Smetkiewicz K.
Intercathedra
|
2013
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tom 29
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nr 4
The article presents problems of using and meaning of territorial marketing in the development of local government units. The subject is presented on the example of the Thermal Spa Resort in Uniejów. The starting point of marketing action is learning about the socio- economic situation of the community. The evaluation of this situation for the community of Uniejów is presented in a form of the results of SWOT analysis and own empirical research. They concerned the social expectations regarding the promotion of the new spa function of Uniejów. The article presents chosen activities undertaken by Uniejów local government authorities related to building and promoting the city brand. On the grounds of the analysis of social expectations the directions of marketing activities were proposed. The paper also presents the appraisal of the effectiveness of marketing activities of Uniejów authorities.
2
Artykuł dostępny w postaci pełnego tekstu - kliknij by otworzyć plik
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Online promotion as a source of competitive advantage for local government units - a case study of the Busko-Zdroj commune

100%
Gawior P., Zrobek J.
Economic and Regional Studies
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2014
|
tom 07
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nr 2
The aim of the study is the attempt at estimating the level of the local government units’ involvement in a promotional activity through the Internet in the context of gaining a competitive advantage. The analysis is based on the case study of the commune Busko-Zdroj, employing actual data and a questionnaire interview which was conducted with the employees of the local government and the commune Busko-Zdroj. The use of online promotion has been examined against traditional methods of promotion which are in common practise by local government units. In the light of the conducted surveys, a certain diagnosis has emerged. It suggests to implement more extended promotional actions of the commune Busko-Zdroj on the Internet.
3
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Territorial marketing as a method of creating new values of a territorial unit based on the example of Dobra Szczecinska municipality in the West Pomeranian Province

100%
Kondratowicz-Pozorska J.
Economic and Regional Studies
|
2018
|
tom 11
|
nr 1
Subject and purpose of work: The subject of the study is to show that the method of managing a municipality, taking into account the marketing philosophy, creates additional values for a given municipality. The purpose of the work is to show that Dobra Szczecińska Municipality, being a territorial unit, has developed a certain manner of managing and directing local resources, which, using territorial marketing, has created a unique and inimitable character of the location. Materials and methods: Scientific literature, source materials from the Municipal Office of Dobra Szczecińska as well as all statistics and studies available online were used. Literature review and analysis, as well as deductive and inductive methods were applied as research tools. Results: It has been proved that Dobra Szczecińska is a municipality with its own identity, possesses its own unique image, cares about the municipality’s product and satisfies the needs of its residents and entrepreneurs. Conclusions: The municipality was justifiably ranked 23rd in the 2016 Ranking, because the local authorities make every effort to ensure that the residents and entrepreneurs believe that they live and operate in the best place in West Pomeranian Province. The analysis of the collected material confirmed that Dobra Szczecińska municipality is rightly called a good one because it develops in accordance with the principles of sustainable development.
4
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Barriers to marketing activities conducted by the communes in Poland

100%
Wojewodzka-Wiewiorska A.
Roczniki Naukowe Stowarzyszenia Ekonomistów Rolnictwa i Agrobiznesu
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2015
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tom 17
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nr 5
Over the recent years activities in the field of territorial marketing have been gaining in importance in Poland. Specially programmed marketing activities enable communes, districts or regions to obtain such necessary development factors as financial capital, human capital, tangible items and technology. Local authorities play a crucial role in this field as they are the main entities that prepare, organize, implement, coordinate and control all marketing activities in a certain place. In practice, such activities depend on many factors. The paper discusses promotion tools used by the communes of Mazovian Province and identifies barriers of marketing activities. Regardless of the level of socio-economic development of the communes, majority of the respondents indicated financial issues as barriers to marketing activities.
5

Marketing terytorialny a marketing relacyjny

84%
Cholewa T.
Marketing i Rynek
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2000
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tom 07
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nr 12
11-16
6
Artykuł dostępny w postaci pełnego tekstu - kliknij by otworzyć plik
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Determinants and directions of the development of tourism in communes from the eastern part of Warminsko-Mazurskie province

84%
Zalech M., Kaminska A.
Acta Scientiarum Polonorum. Oeconomia
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2014
|
tom 13
|
nr 2
An increased significance of tourism in economy and a growing competition in this area between local government units imply the need for information that would make it possible to identify and assess development opportunities of particular communes. The aim of the research was to assess tourist attractiveness of rural and rural-municipal communes of the eastern part of Warmińsko-mazurskie Province and to identify factors determining their development. Secondary data and information collected by means of a survey were used in the research and analysed statistically. In order to assess tourist attractiveness, synthetic analysis was made with the use of 11 variables. The results made it possible, inter alia, to select three groups of communes with different levels of tourist attractiveness, to define their spatial distribution and to determine the significance of the factors in the development of this economic sector.
7

Rola kanałów przepływu informacji w marketingu terytorialnym

67%
Matysik-Pejas R., Wojewodzic T.
Acta Scientiarum Polonorum. Oeconomia
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2009
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tom 08
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nr 3
8

Media społecznościowe w marketingu terytorialnym polskich miast

67%
Brzezinski S., Jasinski M.
Marketing i Rynek
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2014
|
tom 21
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nr 03
9

Praktyka marketingu terytorialnego w dziejach

59%
Kamosinski S.
Marketing i Rynek
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2012
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tom 19
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nr 09
10

Marketing w realiach współczesnego rynku

59%
Figiel S., Waldzinski D., Kozlowski W.
Marketing i Rynek
|
2011
|
tom 18
|
nr 08
11

Marka i wizerunek jednostki terytorialnej - koncepcja i uwarunkowania

51%
Piatkowska M.
Marketing i Rynek
|
2010
|
tom 17
|
nr 01
13-17
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