An objective of the research carried out was to determine, to what degree consumer s innovativeness in the market for new foods affects their opinions and behaviours n the market for new foods. An empirical study with the use of questionnaire-based method was carried out in the spring of 2007 among 274 adult consumers. The people surveyed were characterised by a relatively high degree of innovativeness in the market for new foods; it must be said that the social and demographic features differentiated to a minor degree the level of their innovativeness. The greatest interest of the people surveyed was arisen by foods enriched with the component positively affecting health and ecological foods, and definitely the lowest by genetically modified foods.
JavaScript jest wyłączony w Twojej przeglądarce internetowej. Włącz go, a następnie odśwież stronę, aby móc w pełni z niej korzystać.