The rapid development of Web sales associated with the ongoing process of globalisation has increased the importance of packaging in e-business. Modern packaging has become one of the most important communication tools. Currently, the main role of packaging is not only to protect the product packed inside, but also bring the attention of the customer, provide basic information about the product and create a specific product brand. Making a decision to purchase a product on the Internet is largely affected by its price, attractiveness, manufacturer and effective presentation on the website such as images, videos, etc. Packaging designers must selected their elements in this way so they can maintain the suitable visibility of the product in the network. Form design and graphic design must be well thought out in order to enhance the key features of the product and encourage its purchase.
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