From the beginning of present decade the market of the juices and nectars, fruit and fruit-vegetable beverages is the consumer market. Increasing competition, concentration in the branch and permanent reduction of the detailed prices of these products are the consistencies of superiority of the supply beyond the demand. Importation of juices and beverages didn't increase because of the prices lower in Poland than in the other EU countries. Abolishment of the customs in the importation to Poland induced bigger dynamics of the exportation to EU. In next years the tempo of consumption increase of the juices, nectars and beverages will not exceed 3-4% and the subjects of sector will concentrate on the further improvement of supply offer and betterment of production affectivity.