Contemporary sociology of culture is on the verge of change of its paradigm. From a science the aim of which is to measure the consumption of culture or to interpret culture it is to be transformed into a research discipline studying the way in which the culture is experienced. Thus, the statistical or hermeneutic rules will have to be replaced by the assumptions which look for the corporeality of the human bodies as a source and essence of the culture. “Physical”, not “mental” meanings would be treated as the objects of sociological and humanistic research. Thanks to that the neo-naturalism may become the mainstream of the future in these sciences.