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The portfolio management as support for the development of new products in the furniture industry - part 1

100%

Olkowicz M.

Intercathedra

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2013

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tom 29

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nr 2

In recent decades many companies realize the importance of planning product families and managing their portfolio, in addition to developing products that meet customers’ needs and assuring their quality. Considering the lack of similar research conducted in the furniture industry, this paper presents studies dedicated to furniture manufacturers. The aim of this paper is to diagnose the problems possibly resulting from new furniture implementation and describe main determinants influencing product portfolio. The case study was conducted in three large case goods companies. The conclusions indicate that the most important in determining the final size of product range at a furniture company are: new product strategies, the types and quality of raw materials, a sales price of the product (low, middle or high), and a level of difficulty of its constructing and manufacturing.

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The portfolio management as support the development of new products in the furniture industry - part 2

86%

Olkowicz M.

Intercathedra

|

2013

|

tom 29

|

nr 3

Portfolio management has received a stable and central position both in project management research, product development management research, and companies' management practices during the past decade. Moreover, it has become a central way for companies to manage their product development efficiently and effectively. Developing new products rapidly to enter new markets and capture market share may lead to designing a diverse range of products. The viewpoint presented in this article and its first part, may enable initial evaluation of product portfolios and their management over time conducted for the selected furniture factories. The research was carried on in the second half of 2011 in three large furniture (case goods) companies. The main results indicate that old products constitute on average about 30 – 55% of monthly sales. Also, there are two options for furniture manufactures: either to direct toward implementation of new furniture collections assuming their life cycles to be as long as possible, or launching new products more frequently but with the awareness of their shorter life cycles.

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