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1
Artykuł dostępny w postaci pełnego tekstu - kliknij by otworzyć plik
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Marketing potential of websites of rural tourism facilities in Poland

100%
Krol K.
Economic and Regional Studies
|
2019
|
tom 12
|
nr 2
Subject and purpose of work: The aim of the study is to assess the marketing potential of websites of rural tourism facilities’ in Poland. Materials and methods: It was assumed that the marketing potential of a website provided the basis for placing it in global popularity rankings. The study involved 1000 paid domain websites. Each website was analysed using four tools which yielded values of selected indices, including Serpstat Visibility, Alexa Global Rank and SimilarWeb Global Rank. Results: Almost half of the websites of rural tourism facilities’ obtained 0 or 1 point in the Open Page Rank index evaluation. For 764 websites from the analysed set, the Serpstat Visibility index value was not available, while in the remaining cases it was very low. The websites either reached distant positions in Alexa and SimilarWeb rankings or were not included in them at all. Conclusions: The adopted research model does not allow for absolute assessment of the actual marketing potential of websites. However, the study confirmed that it was not used.
2
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The popularity of milk and dairy products with families of children attending the primary school in Letovice [Czech Republic]

100%
Jurikova J., Laparidis K., Bieberlova L.
Roczniki Państwowego Zakładu Higieny
|
2008
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tom 59
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nr 3
The aim of this studies was to find out how often families with young children buy milk and whether the parents are interested in school offer of milk. One hundred and three parents of the children attending the junior level of the primary school in Letovice, The Czech Republic, were taking part in the research. The research was taken in question-forms. The whole form included 13 questions, however the thesis supplies answers to only some of them. It was found out that prevalent majority of the families of the focused group of pupils lives in the city. The questioned families had mostly four members: a mother, a father and two children. To the question how often they buy milk, most families answered "seldom". It is mostly families of four who buy milk on a daily basis (this was stated by as much as 10% of questioned families of four members). Yoghurts are bought by families with four members mostly a few times a week (32% of questioned families of four answered so) or daily (15.5% of questioned families of four answered so). To the question ascertaining the parents' interest, as the case may be, in supplying milk and dairy products for a consideration to the children directly at school, 78 parents answered in the affirmative, which is 75.7% of respondents. It means that the parents are interested in state-aided school milk.
3

Popularity of processed foodstuffs for infants and small children among parents

100%
Gorecka D., Szczepaniak B., Szymandera-Buszka K., Flaczyk E.
Acta Scientiarum Polonorum. Technologia Alimentaria
|
2007
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tom 06
|
nr 4
The popularity of seven groups of processed foodstuffs (soups, dinners, pulverized fruits and vegetables, desserts, dairy desserts, juices, teas) for infants and small children aged 4 months up to 3 years, available on the market and comprising a total of 154 products, was investigated in this study. A survey was carried out in the group of 100 individuals. They were mothers and fathers bringing their children to crèche as well as buying analysed products. Among 24 soups vegetable soup with rabbit meat, vegetable soup and vegetable soup with chicken turned out to be most popular, as they were bought by 26%, 25% and 24% parents, respectively. In the group of second courses the most popular included vegetable with rabbit meat (19%), vegetables with lamb and groats (17%) and lamb in vegetable stew (16%). The most popular pulverized fruits and vegetables included apple (32%), apple with blueberries (27%), carrot and apple (26%) and carrot, apple and forest berries (23%). In the group of fruit and cereal desserts mango with banana and passion fruit juice turned out to be the most popular (22%), while among dairy desserts it was vanilla dessert (23%). Out of 30 kinds of juices, parents purchased most frequently carrot and apple juice (52%) and apple juice (37%), while in the group of teas it was fennel tea as well as camomile tea and herbal tea for colds. A total of 33% and 29% parents, respectively, bought the above mentioned teas. Most respondents were of the opinion that the taste of these products was slightly inferior to those prepared at home and the price was too high, but they bought them for their convenience
4

Kaizen

80%
Kosieradzka A., Piecuch P.
Problemy Jakości
|
1998
|
tom 30
|
nr 11
5

Drukowane katalogi - charakterystyczne cechy oraz przyczyny popularności w działaniach marketingowych przedsiębiorstw

61%
Hernik J.
Marketing i Rynek
|
2012
|
tom 19
|
nr 07
6

Wykorzystanie tzw. zwykłych ludzi i znanych postaci w kreacji reklamowej a efekty komunikacyjne reklamy

41%
Wozniczka J.
Marketing i Rynek
|
2011
|
tom 18
|
nr 10
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