The most important barrier to buying organic products in the opinion of Polish consumer are availability, information and the level of prices for organic food. There is a lack of distributors being able to supply the necessary volumes to develop various sale channels for organic food and there is no clear message to consumers what organic is. To overcome these barriers it is necessary to stimulate as well supply as promote organic food and farming among Polish consumers. The decisive factors for further development of organic market are the strong growth of sales via supermarkets that could result in better availability of organic food and lower prices due to lower distribution costs and gross margins and the development of common logo for organic food in Poland to increase recognition and trust in organically produced food.
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