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The changes on the organic food market

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The paper presents the state of and changes to the organic food market in Poland between 2004 and 2014. The study covered production, processing, distribution chains, price levels and consu mption of organic food. The analyses were carried out based on data obtained from reports on organic farming elaborated by the AFQI, and the author’s own survey on organic and conventional food prices. It was found that the dynamically growing number of organic farms is not refl ected in high growth dynamics in the organic food supply. Processing is also a weak element of the organic food market, showing low growth dynamics. Organic food processing is characterised by a spatial mismatch: in particular regions with considerable concentrations of organic farms, there are fewer processing plants than in regions with fewer farms. This spatial mismatch between production and processing of organic food means that some producers of organic raw materials are forced to sell their products as conventional food, which results in obtaining lower prices and lower profi tability of production. The main change in organic food distribution chains is an increase in the share of specialist shops and growing availability of this kind of product in conventional stores. The study showed that average prices of organic food in Poland are high. Therefore, consumers regularly purchasing organic food make up a small share of the market.
An increased interest in sales as a function of the Slovak industrial enterprises has been caused by the increasing activity of enterprises within the European space, in which they are developing their sales effectiveness under the conditions of radical changes of markets. Due to the consequences of demand of a permanently sustainable economic growth, the requirements concerning the sales staff and their approaches to the market supply of organisations are changing. The article shows the features and competence of the sales people of Slovak enterprises as for the sales managers as well as the approaches of the sales people to the presentation of offer. On the basis of characteristics of the sales staff and its basic dimensions it presents the research results, which illustrate the present situation in the sphere of Slovak industrial enterprises. Finally the article shows not only the positive aspects of the present sales people of the Slovak industrial enterprises but also the ones which can become a source of revealing the unexpressed needs of customers.
The conditions of agrifood markets in Ukraine depends on the development processes on the one side and on the from state regulation on the other side. The instruments of regulation played the main role in development processes, especially in the sphere of supply and demand of agrifood products. In the transition period, agricultural production has dramatically declined in Ukraine.
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