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The transformations taking place in the contemporary world under the influence of the processes of globalisation and internationalisation of the global economy exert a crucial impact on households’ consumer attitudes. Consumers’ behaviours in the market are being shaped under the influence of many determinants, not only strictly economic but also social and cultural. An aim of the author’s considerations is to analyse sustainable consumption and innovative consumption understood as innovative behaviours of contemporary consumers. In the first part of the article, the author synthetically carried out an analysis of sustainable consumption as well as he discussed the determinants of development and manifestations of presumption. In the second part of the text, based on his own research surveys, the author focused on grasping innovative behaviours of Mazovian households in the context of research findings. Synthetic statement concludes the study.
Main attention of the paper is devoted to the expression of both globalization and internatio­nalization processes on the activity of selected branch or of the Slovak food processing industry, mainly milk processing industry. Changes of entrepreneurial conditions in external environment create the possibilities of access for foreign strategic investors to these milk processing entities as well as for new forms of entrepreneurial subjects. The biggest foreign strategic investors are in the following joint stock companies, for example — Liptovská mliekareň, a.s. Liptovský Mikuláš (Bongrain France), Milsy, a.s. Bánovce nad Bebravou (Lac- toprot Austria), Rajo, a.s. Bratislava (Meggle Austria and Germany), Zempmilk, a.s. Micha- lovce (Fromageries Bell France) and others. These companies include more than 52% of number of big industrial milk processing entities in total and during last time period bought more than 52,5% of whole milk production in Slovakia.
The foreign trade performance in agro-food sector in the Central European Countries for the period of 2004-2007 has been evaluated. The main exports and imports measures, comparative advantages, specialization as well as market shares and competitiveness have been analyzed. After entering into the European Union by the Central European Countries, the importance of foreign trade in agro-food sector has increased, an intra-branch trade has been intensified and its structure has changed. The comparative position of these countries in the trade has been created by rising comparative advantages of some sections and lowering of the others. The foreign trade turnover has risen and the agro-food trade has been internationalized.
In recent years, the internationalisation of firm activities has been a significant trend in the agribusiness sector. To a great degree, this development has been fuelled by trade liberalisations and the EU enlargement, but also by the strong economic growth in many transforming and developing economies. Against this background, this paper identifies the strategies and instruments that agribusiness companies currently use when internationalising their business. The paper presents the empirical results of a survey that was undertaken between April and August 2010 with the participation of 113 German agribusiness firms. The majority of respondents expect that the globalisation of agricultural markets will increase remarkably in the future. For developing international business activities, comparatively simple strategies, such as direct and indirect exports, are most widely used. Agribusiness firms face various challenges in international markets, including problems with quality control, corruption, tariff and non-tariff trade barriers, as well as low availability of qualified workers and managers and a lack of legal security. Despite these difficulties and challenges, three-fourths of those interviewed indicated that they had either reached or exceeded the goals set for their international expansion.
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