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Subject and purpose of work: The subject matter and purpose of the publication is presentation of the significance of hotel consortia as a factor which optimizes transaction costs. Within the article a brief essence and origins of the concept of transaction cost, as well as evaluation of views on it have been presented. An attempt was made to divide transaction costs. Within the publication determinants of transaction costs have been presented and the conditions concerning transactions have been described. Within the article forms of conduct of hotel business have been outlined. Publication contains characteristics of hotel consortia, their rankings and places on the hotel market. The article reveals the role of forms of cooperation as a tool in modifying transaction costs. An advantage of consortia in managing transaction costs in relation to other forms of conduct of business activity in the hotel business. Materials and methods: Research methods consisted of factual analysis of transaction costs based on available data applied as well as of an attempt to forecast their development in the future. Materials on the basis of which the publication was created is the available subject literature as well as netographic information. Results: Results of research indicate clearly that hotel consortia contribute to limiting of costs of functioning of hotel objects. Conclusions: Show that hotel consortia constitute a chance for independent entrepreneurs competing against large hotel chains.
Purpose: The luxury segment plays a significant role in the tourism industry in general and in the hotel business in particular. The paper is devoted to the review of the trends determining the development of the top hotel segment in aspects of place marketing. Design/methodology/approach is a combination of interviews to elicit responses from the selected luxury hotels. A typology of different hotel brands’ approaches to place branding was prepared on the basis of the survey data. Findings: The main findings are that the luxury hotel brands are on the cutting edge of taking into account place marketing items in the brand strategy framework; luxury segment remains the most stable part of hospitality industry; qualitative increase of tourist flow could contribute to GDP more than quantitative growth. Social implications: The article shows the evolution from separate promotion of the hotels’ and place brands to their natural win-win co-branding; traces effects of such long-life cross-promotion. Originality/value: The paper shows different points of coincidence of business (hotels’ brands) and non-profit/state (place brands) strategies at the area of destination promotion.
The aim of the research was to identify pro-ecological activities of Slovak hotels in the opinion of their employees and consumers. Two questionnaires were created, one was sent to 400 hotels and the other one to 105 respondents. The most common pro-ecological activities introduced by hotels were: energy saving bulbs, energy efficient appliances, waste separation and recycling, and light motion sensors. In terms of packaging of the hotel cosmetics, half of the hotels used disposable mini-packs, and the other half dispensers for soap and shampoo. Over half of hotels did not offer meals prepared from organic foods in their hotel restaurant. Only two hotels rewarded their clients who care for the environment. One hotel offered discounts on accommodation and the second one offered a higher number of points on the loyalty card. 42.1% hotels had plans related to environmental protection (e.g. expand waste sorting, recycle PET bottles, and increase the share of segregated waste).
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