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The main aim of the article is to determine the marketing communication of the rebranding process on the example of higher education institutions in the context of their activities, and its meaning for the students. The cognitive task is to explore the mechanisms and results of brand image management (in terms of marketing) of the surveyed organisations, including: corporate identity, as well as their offerings, promotions, and other relevant factors (including marketing strategy elements such as CSR).
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Career tracking of agricultural graduates in Hungary

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The examination of the continuity between higher education and the labour market is a research area that is increasingly being dealt with. It is a generally accepted fact that people with a higher education degree can more easily find a job and receive a higher salary. The examination of the ways how new graduates are provided with the opportunity of filling in a post tailored to their skills, abilities and qualification in the least complicated and smoothest way has already been a subject of several labour market studies in Europe. In Hungary, finding a job has apparently become more difficult for graduates since about 2000. This fact has been stressed since it contrasts with the expectations of the 1990s. There are a number of processes behind the statistics attempting to describe the chances of degree holders to find employment. Naturally, there are professional fields in which it is easier to find a job – in this case payment is usually lower. In other areas, the opposite tendency holds true. Data provided by the graduate career tracking system present a good opportunity to examine to what extent degree holders graduating from the Hungarian higher education system, which has been developing rapidly since the political transformation, meet labour market expectations. Economic recovery was related to the expansion of higher education and it was supposed that it was easier for graduates to find a job, which could reduce unemployment. The present paper examines this issue among agricultural graduates. The respondents’ evaluation of the work carried out in institutions of higher education is considered together with how they could make use of their knowledge, to what extent their qualification correlates with their present job and also how fast they could find a job after taking their final exams.
Subject and purpose of work: This paper presents the development of human capital on the labour market of the Wielkopolskie Voivodeship in 2004-2017. Materials and methods: The study uses methods of literature review and comparative analysis based on data provided by Statistics Poland. Results: The results of the analysis show that constant development of human capital is taking place in the Wielkopolskie Voivodeship, and its level measured by the number of students and graduates of universities, as well as the number of registered patents is comparable to the average in Poland. The high quality of human capital contributed to achieving above-average economic results and household incomes. Conclusions: Development of human capital and raising professional qualifications at post-graduate studies was particularly important in the period of negative impact on the Polish economy of the financial crises of 2007-2009 and 2010-2012. A combination of higher education and innovative abilities, as well as involvement in R&D contributed to the increased competitiveness of the voivodeship's economy.
The article presents data on the current state of health, physical preparedness, motor activity of students in non-sports profile higher education establishments. It was found that low levels of physical condition of students is determined by a number of factors, among which, the lack of their motor activity, as well as non-rational approaches of the governing bodies and the administration of some higher educational establishments to organizing teaching and extracurricular physical training of future specialists are the major ones. It contains data relative to the main functions of motor activity. The basic provisions of the letter of the Ministry of Education and Science of Ukraine of 09.25.2015 №1 / 9–454 “Regarding the organization of physical education in higher education”.
Unfavourable tendencies resulting from global economic crisis influence economic situation on the job market and career prospects for college graduates. Obtaining a degree does not guarantee employment with the acquired qualifications. That is why more and more candidates choose subjects that provide greater chances of employment in the educated profession. One of such options is Faculty of Wood Technology in Warsaw (SGGW). The article presents survey findings. The statistical survey was conducted at the Department among 180 full-time and part-time students regarding the primary factors determining their choice of studies.
High ethical standards constitute the foundation of high-quality scientific research. Scientific research as a public trust must be conducted according to specific codes, rules, governmental laws, and regulations relating to research ethics. The aim of this paper is to highlight the fundamental ethical principles in scientific research, and those common to sport science and medicine.
Selected points of view on European system of education in relation to Food Science and the new possibilities of knowledge and technology transfer are presented in the article. The transfer of knowledge generated through research to the system of education and its use in innovation processes is described. The authors present the multidisciplinarity and specificity of food industry and the problems in the transfer of knowledge from universities to the developing industry. Moreover, the Bologna process, perspectives of internationalisation in education and the possibilities of the development of innovation processes and competitiveness are discussed. Excellence centres and technology parks are presented as important elements in the development of innovation and transfer of knowledge from higher education institutions to industry. The academic community of Wroclaw is presented as an example of a new model of multidisciplinary cooperation.
An example of Corporate Social Responsibility of university - activity of Faculty of Wood Technology WULS - SGGW. The goal of the paper was to analyse the level and range of Corporate Social Responsibility (CSR) of university. As an example the meeting with key employers was examined, to support the development of faculty’s didactics by adjusting the teaching program and the profile of graduate to further employer’s demands.
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