The current economic development shows changes connected with the increa sing process of globalization . They manifest themselves in different economic activity areas, also in international trade and consumer’s behaviour. The essential characteristics of modern economics are rapidly changing conditions and the uncertainty that a ccompanies them. In such conditions, the main problem is the survival of a firm in the changing environment. To survive, businessmen are searching for opportunities to obtain supremacy in competitiveness. Quality, besides other features like costs, time an d service, is a very important characteristic that distinguishes firms in terms of the competitiveness of the products made by them. The changes connected with the process of globalization also affect the competitive fruit market. Fruits are a very importa nt Polish export stock on the EU and world markets and a product whose consumption affects the health condition of society. The aim of this work was to define the importance of domestic fruit quality in assuring their competitiveness in a changeable marke t environment connected with globalization of economic relations.
The article presents the diversification of financial liquidity exemplified by selected fruit farms. The level and structure of cash flow directions is presented for the years 2006 - 2008. The balance of cash flows from operating activity on the farms involved in the study was positive in all the years examined.