Wyniki wyszukiwania

Wyszukiwano:
w słowach kluczowych: firm activity

Sortuj według:

Ogranicz wyniki do:

Artykuł dostępny w postaci pełnego tekstu - kliknij by otworzyć plik

Corporate social responsibility in the agri-food sector: the case of GMOs

100%

Heyder M., Theuvsen L.

Zeszyty Naukowe Szkoły Głównej Gospodarstwa Wiejskiego w Warszawie. Problemy Rolnictwa Światowego

2010

tom 10(25)

nr 3

Genetically modified organisms (GMOs) are handled differently in different countries. Whereas global acreage of GMOs jumped to 134 million hectares in 2009 [Cultivation... 2010], in many European countries opposition to GMOs is still strong, and their acreage is very small. This situation poses a difficult situation for many companies and their corporate social responsibility [CSR] strategies. Against this background, we conducted an online survey of 170 agribusiness firms in order to shed some light on how companies handle the conflict between, on the one hand, the growing use of GMOs worldwide and, on the other, the rejection of GMOs by European consumers. The empirical results show that many agribusiness firms perceive the use of GMOs as a highly relevant management issue that shapes their CSR strategies. All in all, agribusiness firms apply a wide spectrum of CSR activities; furthermore, CSR is considered a top management responsibility. GMOs are of aboveaverage relevance in firms that have been criticized for their attitudes towards and use of GMOs. The empirical results have interesting implications for the management of CSR and legitimacy in the agribusiness sector.

An empirical analysis of the relationship between technological and marketing innovations: a case of Polish manufacturing firms

80%

Kijek T.

Acta Scientiarum Polonorum. Oeconomia

2013

tom 12

nr 2

The article deals with the issue of the links between technological and marketing innovations. The theoretical part of the paper presents defi nitions and key features of marketing innovations, as well as it indicates the potential cause-effect relations between decisions to introduce process and product innovations and the implementation of new methods in marketing mix. The empirical part of the paper verifi es formulated hypotheses using data derived from the survey on innovation activity of Polish manufacturing enterprises in the years 2008–2010. The results of research show the positive impact of propensity to adapt product innovations on marketing innovations activity of enterprises. Moreover, expenditures on acquisition of knowledge from external sources and expenditures on marketing for new and signifi cantly improved products turned out to be factors stimulating enterprises to implement changes in marketing methods.

Ograniczanie wyników

1 Acta Scientiarum Polonorum. Oeconomia

1 Zeszyty Naukowe Szkoły Głównej Gospodarstwa Wiejskiego w Warszawie. Problemy Rolnictwa Światowego

1 Heyder M.

1 Kijek T.

1 Theuvsen L.

1 2013

1 2010

Wyniki wyszukiwania

Corporate social responsibility in the agri-food sector: the case of GMOs

An empirical analysis of the relationship between technological and marketing innovations: a case of Polish manufacturing firms