Wyniki wyszukiwania

Wyszukiwano:
w słowach kluczowych: external communication

Sortuj według:

Ogranicz wyniki do:

Artykuł dostępny w postaci pełnego tekstu - kliknij by otworzyć plik

Analysis of processes in insurance on the basis of GAP model of quality management

100%

Klementova J., Sedliacikova M.

Annals of Warsaw University of Life Sciences - SGGW. Forestry and Wood Technology

2014

tom 88

Insurance is an area that affects all areas of economics - businesses and citizens, too. The aim of this paper is to analyze the processes of customer requirements processing through GAP model in insurance. This model reveals the single critical points where gaps can arise among the requirements of customers and their understanding from the view of management in the process of creation and providing of services. An attention is paid to the issue of internal and external communication, too. Whereas, insurance are purely intangible services, communication has a direct impact on the perception and evaluation of quality of service from the side of customers. This can be reflected in the final quality perception as a certain level of customer satisfaction or dissatisfaction.

Internet Public Relations uczelni publicznych w Polsce

61%

Kaczmarek-Sliwinska M.

Marketing i Rynek

2006

tom 13

nr 05

31-35

Ograniczanie wyników

1 Annals of Warsaw University of Life Sciences - SGGW. Forestry and Wood Technology

1 Marketing i Rynek

1 Kaczmarek-Sliwinska M.

1 Klementova J.

1 Sedliacikova M.

1 2014

1 2006

Wyniki wyszukiwania

Analysis of processes in insurance on the basis of GAP model of quality management

Internet Public Relations uczelni publicznych w Polsce