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Gender differences in e-commerce

100%

Szymkowiak A., Garczarek-Bak U.

Handel Wewnętrzny

2018

tom 64

nr 4 t.2

The purpose of this study is to determine if there are differences in online shopping behaviour between women and men. While gender is an important factor that affects purchasing behaviour it is still a poorly described construct, especially in the e-commerce market. This paper focuses on examining three areas: the sources of website visits, the infrastructure used to browse Internet resources and the activity on the website in case of the gardening sector (gender neutral). The activities of 352,971 people in the period from 1st October 2016 to 1st October 2017 were analysed. The results demonstrate that online shoppers behave similarly in many areas regardless of gender.

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Consumers’ preferences as to product delivery methods on the e-commerce market

100%

Lemanowicz M., Sitarska O.

Economic and Regional Studies

2022

tom 15

nr 4

Duality of decision-making process

86%

Szymkowiak A.

Intercathedra

2012

tom 28

nr 4

The aim of this article is to present the results of a study on differences between the place where the consumer makes purchase decisions, and the actual place of their execution. Taking prudent decision, the consumer is aware of the possibility of purchasing the product through various sales channels: stationary shops or through e-commerce. Place of the finalization of the selected goods purchase may not be the same as the place taking decision about its desire to purchase, but the choice of a specific good may be the result of employee effort of another business entity.

Mesoeconomic market analysis based on selected big data tools - the case of wood market trends in Poland under economic uncertainty

86%

Klus S., Topczewska A., Urbanowicz Z., Wanat L.

Annals of the Polish Association of Agricultural and Agrobusiness Economists

2022

tom 24

nr 3

Ograniczanie wyników

1 Annals of the Polish Association of Agricultural and Agrobusiness Economists

1 Economic and Regional Studies

1 Handel Wewnętrzny

1 Intercathedra

2 Szymkowiak A.

1 Garczarek-Bak U.

1 Klus S.

1 Lemanowicz M.

1 Sitarska O.

1 Topczewska A.

1 Urbanowicz Z.

1 Wanat L.

2 2022

1 2018

1 2012

Wyniki wyszukiwania

Gender differences in e-commerce

Consumers’ preferences as to product delivery methods on the e-commerce market

Duality of decision-making process

Mesoeconomic market analysis based on selected big data tools - the case of wood market trends in Poland under economic uncertainty