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Judgement of direct sales in the agriculture

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Since the concentration in the sector of agricultural products processing and sales is high, there is an increased pressure on the agriculture sector resulting that farmers have to find new income sources. Amongst others, direct sales is regarded as an activity that is possible to run in parallel with farming and means an extra source of income for producers at the same time. Farms that deal with direct sales possess special production and work organization characteristics in their agricultural business. Their choice of sales channel is influenced by diverse factors and each producer is driven by different motivators in choosing their sales method. However, farms with direct sales show similarities in terms of production and work organization as well as in their approach to the state of the industry and direct sales.
The article focuses on the importance of all-year and seasonal outdoor markets in the supply chain of regional food marked Protected Designation of Origin and Protected Geographical Indication. The author has elaborated on changes undergoing in the sales level and structure of outdoor markets in Poland between 2004 and 2013. Attention was paid to the role which is contemporary played by the concept of sustainability in the supply chain, especially the advantages of direct sales in case of regional products, in particular honey. The author used primary information sources originating from research done in the period 2012-2015 among all 35 honey producers of 5 types of regional honey marked with PDO and PGI, as well as the data from Central Statistical Office. The article ends with thoughts on the possibility of developing direct sales of quality food of animal and plant origin through outdoor markets in Poland.
The study was carried out in 2010 by students on the basis of the joint project of Agrocampus Ouest in Rennes and Poznań University of Life Sciences. The aim of the study was to compare the small farms diversification in Wielkopolska (Poland) and Brittany (France) and also to compare an influence of this diversification on the viability of the production. The results revealed, that diversified business activity of the small farms, increases their incomes. In Wielkopolska most of the small farms run the agrotourist business combined with a direct sale of resources. Wielkopolska is also a region, where agrotourism is a dominant form of business at small farms. On the other hand in Brittany most of the small farms make the additional profits on a direct sale of resources and the manufactured regional products.
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