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Devaluation and revaluation effects leading to a goal attainment in consumer mindsets

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Sznajder M., Wielicka A.

Roczniki Naukowe Stowarzyszenia Ekonomistów Rolnictwa i Agrobiznesu

2007

tom 09

nr 4

The paper describes a mechanism of defending active goals and prioritizing them. Research comprises a study of interdependence between consumer goals and patterns of devaluation that result in decreasing interest for competing goals and patters of revaluation of activities, products and attitudes that are means to active, primed goals. The explanation of results is based on theory of goal systems proposed by Kruglansky, in which goals are tightly connected with means, and there exists reverse dependency between activation of goals and means. Primed means could lead to goal activation, so as priming goals cause revaluation and devaluation effects for means to the goals. Described evidences show link between goals, which are motivational, based on knowledge structures and mental associations - affective concepts connected to attainment means.

Ograniczanie wyników

1 Roczniki Naukowe Stowarzyszenia Ekonomistów Rolnictwa i Agrobiznesu

1 Sznajder M.

1 Wielicka A.

1 2007

Wyniki wyszukiwania

Devaluation and revaluation effects leading to a goal attainment in consumer mindsets