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Consumers are increasingly more interested in the issues associated with high-quality food (organic food); consequently, the number of organic farms and commercial establishments which off er organic products with quality certificates is growing. Podkarpackie voivodeship, thanks to certain advantages, is a favorable place for the development of organic farming. For the needs of this research, a survey was conducted in spring 2015 among 137 inhabitants of Rzeszów and the surrounding areas who declared to be consumers of organic food. An analysis of the results provides the conclusion that organic products are very positively evaluated by the respondents, since in their opinion they have a great impact on their health, which is the main reason for purchasing them. Sales and consumption growth of organic foods can be achieved by intensive advertising using the latest methods and techniques, as well as by educating society. These activities should be particularly targeted at the inhabitants of mediumsized towns, and a convincing argument should be made to draw attention to the ingredients in organic food.
Background: This study focuses on the description of the activity of suppliers active in the domestic market of TSL services, with special regard to key factors of their competitive advantage as well as the scope of services provided. Methodology: The source basis consists of the results of direct studies carried out on a purposely selected group of 168 companies. TSL sector companies constituted 64% of the sample and logistics clients - 36%. The results were analysed with the use of basic descriptive statistics methods. Results: Most service providers are international entities offering a wide variety of services adjusted to the needs of diverse market segments. Their fundamental source of income is road transport and shipping. Logistics experience and complexity of service are the main characteristics of their market offer. Conclusions: Logistics operators are entities whose impact on the market economy is considerable and constantly develops. They are marked by a flexible approach to the client as well as effective implementation of logistic processes. The importance of logistics standards as factors diversifying competences of suppliers is decreasing in the market under analysis. We may expect a rise in marketing importance for the activity of logistics service providers in the nearest future.
Sweeteners such as disaccharides, mannitol, lactitol, sorbitol, xylitol and many others are either purchased by consumers separately or they are added to highly processed food products. These substances can be used in pastry, cakes, beverages and dairy products. The aim of the study was to analyse the application of selected types of sweeteners by Polish consumers. The research was conducted in 2016 and the respondents were interviewed using questionnaires. Almost half (45%) of the respondents drew attention to sweeteners added to food products, especially beverages, sweets, yoghurts, juices, jams, marmalades and confections. Among the different types of food categories with added sweeteners, consumers enumerated primarily pastry products, processed fruit products, dairy and cereal products. The respondents declared that they used sweeteners because of a willingness to reduce the amount of sugar and this was connected with their health and well-being (35%). Moreover, consumers gave the reason for the use of sweeteners as being the less intense sweetness of these substances (13% of respondents) and the desire to lose weight (11% of respondents).
Seafood consumption in Poland is regularly increasing, although it still remains at a relatively low level compared to the consumption of fi sh and their products. The aim of the study was to obtain information on the frequency of seafood consumption and purchasing preferences among consumer groups in both a large and a small urban center, taking into account not only the place of residence, but also respondents’ age and gender. The study was attended by 204 people (50 men and 154 women). A survey questionnaire verifi ed in a pilot survey was used as a research tool. The research was carried out in a small (approx. 4,000 inhabitants) and a large (approx. 400,000 inhabitants) urban center on consumers going in and out of shops. A factor that signifi cantly infl uenced all the studied characteristics and purchasing preferences was the respondents’ age. The respondents’ gender signifi cantly infl uenced the recognition of diff erent seafood types, the place of consumption and the motivation for purchase. The size of the place of residence was the least infl uential factor in the study. There is a strong need to inform Polish consumers about seafood and the possibility of its consumption.
В статье анализируются особенности потребления, которые имеют место в современной Украине перед лицом новых политических и экономических вызовов. Обращается внимание на такие составляющие потребления, как потребитель, с учетом его потребностей, предпочтений и личностных характеристик, а также на домохозяйство, которое в нынешних условиях находится под сильным воздействием не только макроэкономических, но и социальнодемографических факторов, а также факторов стратификационного порядка. Особое место в статье отведено анализу развития интернет-коммерции в украинском обществе. Сделан вывод, что при своей консервативности украинский потребитель все более склонен к овладению новыми интернет-технологиями для приобретения товаров и услуг on-line. Характерной тенденцией является то, что украинский потребитель все больше в своих потребительских предпочтениях становится похожим на европейцев. При этом, в связи с аннексией Крыма Россией и ее неприкрытой агрессией против Украины, нарастают патриотические тенденции в потребительском поведении и предпочтениях украинцев, направленных на поддержку национального товаропроизводителя и бойкота российских товаров.
The development of organic foods market has been growing significantly in recent years. Polish organic foods market is quickly developing and it is considered as one of the most rapidly growing sections of the food market. The aim of the study was to analyse and assess knowledge and behaviour of chosen group (18-45 age) consumers on the organic foods market. According to the quantitative studies/survey, considerable part of the respondents (79.6%) declare trust into the organic food products. Based on the research results it can be concluded that the major part of the respondents have sufficient knowledge to purchase and consume organic food in a conscious and rational way. However, they declared a will to expand their knowledge in the ecological food field (78.6%). The respondents (81.9%) declared reading product labels and paying attention to the ingredients of the products (43.7%) and less interest to the origin of them (26.2%). For 37.9% of the respondents the most important advantages of the organic food products were beneficial effects on human health and lack of harmful additives. They pointed also at other motives of buying organic food products like taking care of own health, environment aspect and much better quality of such food.
The paper deals with selected results of survey aimed at consumer preferences for eco-labelled furniture. Special purpose was to evaluate attitudes towards eco-products within specific target group – academic staff. Respondents of our sample consider eco-products rather for good, save and useful products although their price and lack of promotion are perceived negatively by most of respondents.
The results of questionnaire study determining consumer preferences when purchasing wooden products or their substitutes made of materials other than wood were presented. Functional qualities of products were evaluated. Consumer preferences were determined within 5 groups of products: 1) woodwork, floor and mural materials; 2) buildings and construction materials; 3) furniture; 4) paper and packaging; 5) firewood. Wood despite its rather low fire- resistance and poor resistance to weather conditions, however due to significant functional features constitutes a valuable, universal and eagerly used material.
The aim of the study was to examine to what degree the consumers’ attitudes towards food and health influence their interest in sweets with special health-promoting properties, and to evaluate the effect of age, gender, education and family income on the interest in this kind of sweets. The research was carried out on a representative sample of 1000 adult Polish consumers. The survey instrument consisted of questions assessing consumers’ interest in sweets, their preferences and attitudes towards sweets, paying attention to sweets labeled as having specific nutritional properties, and acceptance of additional ingredients aimed at improving health properties of sweets. The research revealed that over half of the population declared no interest in new chocolate-coated products with special health properties. Moreover, almost 4/5 of respondents did not pay attention to or buy any sweets labeled as having specific nutritional properties. The most accepted components improving health properties of sweets were vitamins, then fibre and minerals. The declared sweetness preferences did not show any statistically significant correlation with the consumers’ interest in sweets with health-promoting properties. Significantly higher number of respondents who did not use food as a reward and who could not formulate their opinions on health effect of sweets, declared attention paid to sweets labeled as having health-promoting properties or purchase of these products.
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