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Consumer knowledge and opinion on selected sweeteners used in food. Part 2

100%

Rusek A., Biazik E., Lesiow T.

Nauki Inżynierskie i Technologie

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2017

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nr 1(24)

There are a growing number of sugar substitutes either allowed in food production or available on the market. The wide range of these substances might make consumer purchasing decisions harder. Therefore, the aim of this study was to evaluate Polish consumer knowledge of, and preferences for, the natural and synthetic sweeteners available on the market. This study presents the results of a survey of 186 consumers from Poland concerning consumer knowledge and opinions towards the consumption of selected sweeteners. The study showed that the majority of Polish consumers had insufficient knowledge about the use of different types of sugar substitutes and education in this area should be provided. The majority of respondents are not able to connect the name of sweeteners with their corresponding E symbols and are not willing to broaden their knowledge in this area. Moreover, 53% of respondents stated that sweeteners had a negative influence on health, and only 55% of responders believed that legally approved sweeteners were safe. Respondents were critical towards the application of sweeteners and were open to a change of habits in that respect, especially if it had a beneficial influence on their health.

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Analysis of knowledge and consumer preferences in the field of organic food

100%

Janiak E., Orzechowska-Przybyla K., Lesiow T.

Nauki Inżynierskie i Technologie

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2016

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nr 1(20)

The development of organic foods market has been growing significantly in recent years. Polish organic foods market is quickly developing and it is considered as one of the most rapidly growing sections of the food market. The aim of the study was to analyse and assess knowledge and behaviour of chosen group (18-45 age) consumers on the organic foods market. According to the quantitative studies/survey, considerable part of the respondents (79.6%) declare trust into the organic food products. Based on the research results it can be concluded that the major part of the respondents have sufficient knowledge to purchase and consume organic food in a conscious and rational way. However, they declared a will to expand their knowledge in the ecological food field (78.6%). The respondents (81.9%) declared reading product labels and paying attention to the ingredients of the products (43.7%) and less interest to the origin of them (26.2%). For 37.9% of the respondents the most important advantages of the organic food products were beneficial effects on human health and lack of harmful additives. They pointed also at other motives of buying organic food products like taking care of own health, environment aspect and much better quality of such food.

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Wiedza konsumentow o strategiach perswazyjnych stosowanych w reklamach telewizyjnych

84%

Jachnis A.

Marketing i Rynek

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2003

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tom 10

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nr 05

34-38

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Poziom wiedzy konsumenckiej Polakow

67%

Dabrowska A., Janos-Kreslo M.

Marketing i Rynek

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2002

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tom 09

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nr 02

26-32

Ograniczanie wyników

2 Marketing i Rynek

2 Nauki Inżynierskie i Technologie

2 Lesiow T.

1 Biazik E.

1 Dabrowska A.

1 Jachnis A.

1 Janiak E.

1 Janos-Kreslo M.

1 Orzechowska-Przybyla K.

1 Rusek A.

1 2017

1 2016

1 2003

1 2002

Consumer knowledge and opinion on selected sweeteners used in food. Part 2

Analysis of knowledge and consumer preferences in the field of organic food

Wiedza konsumentow o strategiach perswazyjnych stosowanych w reklamach telewizyjnych

Poziom wiedzy konsumenckiej Polakow