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On the question of the use of the wood industry Euro Funds in Slovak Republic

100%

Novakova R., Tomankova A.

Intercathedra

2010

tom 26

The European integration represents the process of a continuous expansion of cooperation and help. We can definitely add drawing of the financial support from EU funds among the ways of help. The paper discusses this issue and also focuses on evaluating the contribution of funds and their use in the wood processing industry as the way of economic growth support. It describes the theoretical knowledge and the options of the structural funds drawing directed into this area and at the same time it analyzes the significance of marketing communication as an inseparable part of the projects submission process and their consecutive implementation.

Utilisation of communication tools in the Slovak dairy industry

80%

Kapsdorferova Z., Negyova L.

Acta Agraria et Silvestria. Series Agraria

2005

tom 44

nr 2

101-105

Marketing communication system presents integrated and controlled system of communication methods that are used for firm presentation and performance to consumers. Effectiveness of communication supports other factors such as product design, price, package, place of sale and atmosphere. The main idea of marketing communication with focus market is influence of consumer purchase behavior in the desire of sale of firm products. For this reason are used four basic methods with common title communication system. Research, carried out in Slovak dairy companies, conducted on low utilization of marketing communication mix tools in practice.

Ograniczanie wyników

1 Acta Agraria et Silvestria. Series Agraria

1 Intercathedra

1 Kapsdorferova Z.

1 Negyova L.

1 Novakova R.

1 Tomankova A.

1 2010

1 2005

Wyniki wyszukiwania

On the question of the use of the wood industry Euro Funds in Slovak Republic

Utilisation of communication tools in the Slovak dairy industry