Marketing communication system presents integrated and controlled system of communication methods that are used for firm presentation and performance to consumers. Effectiveness of communication supports other factors such as product design, price, package, place of sale and atmosphere. The main idea of marketing communication with focus market is influence of consumer purchase behavior in the desire of sale of firm products. For this reason are used four basic methods with common title communication system. Research, carried out in Slovak dairy companies, conducted on low utilization of marketing communication mix tools in practice.