Wyniki wyszukiwania

1

Zastosowanie matrycy cele-tresci przekazu [CTP] w opracowaniu kreatywnej strategii reklamy

100%

Michalik R.

Marketing i Rynek

|

2004

|

tom 11

|

nr 01

36-41

2

Postawy wobec reklamy w roznych mediach

84%

Wozniczka J.

Marketing i Rynek

|

2007

|

tom 14

|

nr 10

27-33

3

Artykuł dostępny w postaci pełnego tekstu - kliknij by otworzyć plik

Innovativeness of advertising activities in the Polish market - advertisers’ abilities and recipients’ perception

84%

Nowacki R.

Acta Scientiarum Polonorum. Oeconomia

|

2015

|

tom 14

|

nr 2

The development of advertising competition forces to undertake measures aimed at increasing effectiveness of the process of influencing potential customers. Advertisers more and more often reach for non-conventional and innovative solutions that are a part of innovativeness in a broad sense. This is facilitated by the development of modern mass media. The article touches the problem of the possibility to implement innovative solutions in advertising and perception thereof among consumers. The grounds for considerations are quantitative research surveys carried out among enterprises conducting their active advertising as well as recipients of those activities.

4

Exposure of children to food advertising on Polish television

84%

Piotrowicz A., Sobek G., Luszczki E., Klekot K., Mazur A.

Journal of Pre-Clinical and Clinical Research

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2015

|

tom 09

|

nr 1

Food and drinks high in fat, sugar and salt (HFSS), high-calorie meals and sedentary lifestyle are the main factors contributing to the emergence of overweight and obesity. A significant role in the promotion of unhealthy foods is played by contemporary media. Objective. The aim of the study was a quantitative analysis of all the advertisements broadcast on television stations regarding the promotion of food products. Materials and methods. The study included three television stations: Telewizja Polska SA – TVP1, Polsat and Cartoon Network. Advertisements were classified according to destination due to age and structure of advertising for children. Advertising for children was defined as that displayed before, during and after TV programmes targeted at children from aged 1–12 years, while adult ads were included in the rest of TV programmes targeted at older viewers. Results. The average commercials time aimed at children is from 41 minutes 11 seconds per day on the Cartoon Network channel, to even 1 h 53 minutes 17 seconds on channel TVP 1. On TVP1, the advertising time was almost identical for children and adults, while on Polsat television, the advertising time for adults was twice as long than that for the children. On TV1, food advertising accounted for 22% of all advertising directed at children. In Polsat advertising food products targeted at children accounted for 35% of all advertisements directed to children. Public television (TVP1) time for advertising food spots attained, respectively: for children 24 min 42 sec and for adults 28 min 15 sec, while POLSAT attained: for children 24 min 41 sec and for adults 57 min 55 sec. Conclusions. A worrying phenomenon is the similar time of advertising broadcast by commercial and by public television – nearly five hours of advertising a day. The advertising structure for children does not differ from the structure of advertising for adults. For some television stations, it happens that up to half of all advertising directed at children concerns food products.

5

Efect placebo w marketingu

84%

Doroszewicz K.

Marketing i Rynek

|

2006

|

tom 13

|

nr 06

2-6

6

67%

Maison D., Rudzinska J.

Marketing i Rynek

|

2009

|

tom 16

|

nr 11

18

Reklama porownawcza w praktyce

67%

Falkowski A., Woznica A.

Marketing i Rynek

|

2008

|

tom 15

|

nr 02

25-32

19

Odbior hasel reklamowych z figurami retorycznymi w swietle badania

67%

Wozniczka J.

Marketing i Rynek

|

2002

|

tom 09

|

nr 06

32-40

20

Blog, czyli nowa nisza reklamowa

67%

Fedorowicz E.

Marketing i Rynek

|

2009

|

tom 16

|

nr 10

Ograniczanie wyników

Zastosowanie matrycy cele-tresci przekazu [CTP] w opracowaniu kreatywnej strategii reklamy

Postawy wobec reklamy w roznych mediach

Innovativeness of advertising activities in the Polish market - advertisers’ abilities and recipients’ perception

Exposure of children to food advertising on Polish television

Efect placebo w marketingu

Seasonal pattern of advertising of seed companies in Polish horticultural magazines

Wykorzystanie analizy morfologicznej w poszukiwaniu nowej formy reklamowania produktu

Atrybuty rol spolecznych w przekazach reklamowych. Cz.1

Atrybuty rol spolecznych w przekazach reklamowych. Cz.2

Standaryzacja czy adaptacja? Analiza rozwiazan stosowanych w miedzynarodowych kampaniach reklamowych

Wplyw narzedzi marketingowych na zachowania konsumentow na rynku

III Kongres Badawczy Rynku

Zwiekszanie efektywnosci strategii budowy marki

Znaczenie wizerunku stacji radiowej w procesie wyboru radiowych mediow reklamowych

Postawy konsumentow wobec reklamy telewizyjnej

Postawy polskich przedsiebiorcow wobec reklamy

Obraz kobiety i mężczyzny w polskiej reklamie

Reklama porownawcza w praktyce

Odbior hasel reklamowych z figurami retorycznymi w swietle badania

Blog, czyli nowa nisza reklamowa