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The diversity of marketing activities on the websites of Polish dairy cooperatives

100%

Strzebicki D.

Acta Scientiarum Polonorum. Oeconomia

2014

tom 13

nr 2

The article presents evaluation of marketing activities of Polish dairy cooperatives on their websites. The objective of the research was to determine whether the marketing activities are uniform or differentiated, and what were the differences between the researched websites. In the research the content analysis method was used. In the course of the research the elements of a website were classified into three categories representing marketing functions. Using content analysis, 20 of websites were analysed in terms of websites’ elements performing marketing functions of advertising, public relations and sale. The research proves that the Polish dairy cooperatives implement on their websites differentiated marketing activities in terms of the number of the elements and their marketing functions. Some of the researched cooperatives attach greater importance than others to using their website as a marketing tool.

Dynamics of the process of adjustment of Polish dairy enterprises to the European Union requirements

100%

Romaniuk K.

Polish Journal of Food and Nutrition Sciences

2006

tom 15/56

nr Spec.Issue 1

Poland’s accession to the European Union meant the necessity of implementing the Union standards by Polish milk producers and processors. That necessity was a consequence of requirements stipulated in the Directive 92/46/EEC. During the initial year of Polish membership in the European Union other 235 enterprises satisfied the requirements of that Directive. That means a 15 percent increase as compared to the number of entities licensed on the accession date. The obtained transition period for adjustment of dairy enterprises to the European Union requirements will expire in December 2006.

Ograniczanie wyników

1 Acta Scientiarum Polonorum. Oeconomia

1 Polish Journal of Food and Nutrition Sciences

1 Romaniuk K.

1 Strzebicki D.

1 2014

1 2006

Wyniki wyszukiwania

The diversity of marketing activities on the websites of Polish dairy cooperatives

Dynamics of the process of adjustment of Polish dairy enterprises to the European Union requirements