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Benefits of the development of tourist products in Perla - Browary Lubelskie S.A.

100%

Mazurek-Kusiak A.

Economic and Regional Studies

2019

tom 12

nr 1

Subject and purpose of work: The aim of the paper is to present and evaluate tourist products created in Perła - Browary Lubelskie S.A. Materials and methods: The research used the technique of a diagnostic survey based on a standardized direct interview. The interview was conducted among 311 tourists visiting Perła Brewery in 2017. The research was supplemented by the method of observation and a direct interview with the Perła Apartment manager. Results: The activity of the Perła Cinema (80,26%) and the functioning of the underground tourist route (66,81%) were highly assessed. Tourists appreciate the atmosphere of sightseeing (75,66%) and professional guides (69,03%). Conclusions: Perła – Browary Lubelskie S.A. is an example of a company that can reconcile production functions with tourism and culture. By making an underground tour available to visitors and organizing a free outdoor cinema, it promotes its products and strengthens the brand awareness among customers.

Ograniczanie wyników

1 Economic and Regional Studies

1 Mazurek-Kusiak A.

1 2019

Wyniki wyszukiwania

Benefits of the development of tourist products in Perla - Browary Lubelskie S.A.