Behavioral research has developed strongly over the last years. In human behavior research, we moved from asking for opinions and experiences to observing and measuring. At the same time the location of research is shifting from the lab to the real world. This presentation gives an overview of existing solutions and innovative developments for observing and measuring behavior, including real examples from research conducted with these tools. Noldus Information Technology is an international company that develops innovative solutions for behavioral research. Within the research and innovation lab, Noldus InnovationWorks, novel products and prototypes are being developed by participating in research projects. [Sarah Balder works as Sales Consultant within Noldus Information Technology and as Business Developer within Noldus InnovationWorks. Within these roles she is responsible for consultancy and sales of solutions for behavioral research and for introducing new products and prototypes.]
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