The article presents the benefits of co-creating value with consumers in a virtual environment based on the research conducted on a group of 134 enterprises. The issue of co-creation of value is now one of the new directions referring to the use of wisdom of “crowds” in building a competitive advantage of the enterprise. The article presents the benefits of using this approach in the organisations discussed in the literature and the opinions of managers about the benefits mentioned in the research.
The research presented a financial approach to an issue of estimation of efficiency of the Polish foreign direct investments abroad (FDIA) as an instrument of value creation for investors. Besides the volume and distribution of Polish FDIA according to economic activity and geographical zone were analyzed. The volume of Polish FDIA outward position constantly grew due to an increase of equity capital, reinvested earnings and other capital in 2000-2012. The period after financial crisis (2010-2012) was characterized by a higher activity of Polish investors while the fluctuation of income from FDIA was mainly caused by a significant level of their concentration. Government bond yields were higher than return on FDIA that gave an evidence of relatively lower efficiency of FDIA.