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In the article the results of a research carried out in 2005 on the sample of 134 respondents are presented. The results of the research indicate that young consumers are very active on the food market. Teenagers derive their knowledge about nutrition mainly from their family home but also from school as well as from books and literature publications. Together with age the range of participation of grammar school teenagers in family shopping has declined, while their role and activeness of individual purchaser has risen. Families were commonly shopping mainly in small near-home shops and also, but less frequently, in hyper- and supermarkets. Teenagers were shopping individually mainly in small near home shops and school shops spending on average 9 PLN per week. While choosing the shopping place grammar school teenagers took under consideration mainly the price level and the quality of goods offered. The most important factors taken into consideration by the tested teenagers while buying food individually were: the freshness, the taste and the brand. Teenagers were engaged in decisive process of purchasing food for the family household mainly as far as products which were meant for them as consumers. Products such as beverages, chips, sweets and ice-creams were the main items of their individual purchase. Basing on the results of the survey a rather positive attitude of the tested teenagers was noticed towards promotion of sales. They were also more prone to impulsive purchase and more than averagely prone to novelties
The article presents the results of the surveys on the shopping habits of the Polish consumers and their change in the past decade. It discusses trends in likings and habits of the Polish consumers. It identifies the transformation of the process of shopping for the fast-moving consumer goods and the changes in the opinions and in the purchasing preferences of the consumers from 2001 to 2010 according to the age, level of education and the gender of the respondents.
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