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The study was based on field research. The main goal of the work was to determine the level of consumer awareness of regional products and to examine the statistical relationship between the age and education level of respondents and their declaration of purchasing this type of product. Data collection was performed in Sudeten districts, because the described study was part of a research project concerning the introduction of a new regional product „Sudeten Beef” into this area. The study was conducted in 2012 using direct interviews with 219 respondents. On the basis of the investigation it could be said that the surveyed respondents had little awareness of regional products. The statistical analysis confirmed a weak correlation between age and level of education and declarations of purchasing regional products. This study is of a preliminary character and the results are not representative of the whole Polish population, but they should be regarded as a good starting point for further in-depth research.
An increasing awareness of consumers is reflected in a growing demand for products which are manufactured in a particular way, with unique ingredients, or which are of a particular origin. The analysis of consumers’ preferences makes it possible to define factors which determine the purchase of regional products. The aim of the work was to identify factors which determine the purchase of regional products from Lubelskie Voivodeship on the basis of cluster analysis using Ward’s hierarchical agglomerative clustering method. The research was carried out in 2016 and included 383 individuals. Statistical analysis of results was conducted on the basis of frequency analysis and cluster analysis. According to the respondents, the most frequently purchased regional products included bakery products (47%), dairy products (35.3%), meat (33.3%), and alcoholic beverages (29.4%). Over 53% of the respondents claimed that the prices of regional products are too high, every third person (29.6%) concluded that they are reasonable, while slightly over 3% of the respondents said they are low. Television and the Internet as well as close relatives and friends appeared to be the best forms of reaching the client with information concerning regional products when bringing them out on the market. However, the most common places where regional products were purchased were food fairs and festivals. Every second respondent purchased regional products at least once a month. Additionally, it was revealed that the consumers’ income was not a decisive factor when purchasing regional products. Despite financial stability, individuals who could be defined as “rich” in Polish conditions purchased regional products relatively rarely.
Rural areas in Poland have great tourism potential, which is used in offers made by agritourism farms. Catering for guests, has great significance in such offers and is based on products produced by the farm owners. It gives the possibility to sell the products on the premises and provides farmers with additional financial benefits. The aim of the paper was to check if food products offered by agritourism farms in the Wielkopolska Province are considered attractive for both tourists, who have spent their leisure time there already, as well as for potential tourists, who have not spent their holidays there yet. In the studies, it was found that these two groups of tourists are interested in the products and meals offered by farmers.
The article focuses on the importance of all-year and seasonal outdoor markets in the supply chain of regional food marked Protected Designation of Origin and Protected Geographical Indication. The author has elaborated on changes undergoing in the sales level and structure of outdoor markets in Poland between 2004 and 2013. Attention was paid to the role which is contemporary played by the concept of sustainability in the supply chain, especially the advantages of direct sales in case of regional products, in particular honey. The author used primary information sources originating from research done in the period 2012-2015 among all 35 honey producers of 5 types of regional honey marked with PDO and PGI, as well as the data from Central Statistical Office. The article ends with thoughts on the possibility of developing direct sales of quality food of animal and plant origin through outdoor markets in Poland.
Theoretic conditionings of development the sale of regional products have been presented in this article. The chances of development of those strategies in the Wielkopolska food articles market, considering the demand conditions, have also been discussed.
The aim of the study was to present the conditions for development of food production and distribution of organic products in Podkarpackie voivodeship and to present the opinions of consumers representing various local communities from this part of the country about purchased eco-food. To achieve this objective, a survey was conducted using direct interview method. The study involved a total of 700 residents of Podkarpackie gathered through a purposive sample. The market of organic food products is a future-oriented segment of the food market. Consumers from Podkarpackie voivodeship are of the opinion that increasing the supply of eco-products on the market in this part of the country should apply especially to dairy products, fruits and vegetables, honey, herbs, meat, and bread. The development of the organic food market will be stimulated by, among other things, the increase in demand that results from raising the level of consumer awareness of quality of organic food and its impact on health.
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