Costal resorts are main regions penetrated by tourists in Poland. The reception values of the coastal resorts are mainly predestinated to the holiday tourism (3 S from English words – sea, sun, sand). Tourist traffic in coastal resorts has seasonal character. The first goal of this article was to show the range of the spatial influence and tourists’ perception of the tourist coastal resort exemplified by Ustka. Second goal was to determine the tourists way of perceiving Ustka considering theirs demographic and socioeconomic features. The results proved the strong position of Ustka as one of the most popular Polish coastal resorts indicating the wide range of its spatial tourist influence.