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The paper presents principles and procedures for the application of target costing. The potential was indicated for the implementation of target costing as a standard management method in enterprises operating in the face of considerable competition and continuous need to change the range of products. Key advantages and drawbacks of target costing have been discussed.
In the age of market globalisation, characterised, among other things, by high intensity of competition among enterprises, it is increasingly important to have broadly understood knowledge about consumers, their needs, expectations, habits, aspirations and, above all, determinants of such behaviour. Food manufacturers, in order to survive on the increasingly competitive market of food products, have to monitor factors shaping consumer behaviour on the market, which are subject to constant changes, and to explore the determinants of changes. As part of the research a questionnaire survey was conducted on the population of 200 people – a group of German school pupils aged 12–16. The research procedure was a direct questionnaire survey. The spatial extent of the questionnaire survey was the area of Brandenburg. The substantive scope of the questionnaire survey included issues related with the process of taking decisions by consumers about purchase of particular food products and factors affecting such decisions.
The most successful motivation of company's workers involves considering their requirements, opinions and attitudes. It can be achieved not only by getting to know their points of view, but also by responding to them with concrete actions and decisions. Worker's surveys meet the needs of CEO's and give possibility to get high quality data and observe changes in time. The advantages of the surveys are twofold: they take into consideration the needs of workers and also facilitate successful competition. The most important precondition is to design research and carry it out correctly, using one's own experience and the experience of other companies.
Artykuł prezentuje genezę, istotę, składniki, mechanizmy, model oraz kryteria klasyfikacji controllingu. Artykuł zawiera także miejsce controllingu w zarządzaniu przedsiębiorstwem oraz relacje z rachunkowością zarządczą oraz kontrolą.
The paper is concerning the theoretical approaches to knowledge management of enterprise and concentrates attention for knowledge, which are the most valuable capital of enterprise. Expansion of globalization incline of enterprises deal also lesser important areas, which mean, that enterprises management must to concentrates attention not only for traditional developing sources (material, financial, labour power), but also up to now a lesser important and used source, that is phenomenon knowledge, which is nowadays known as the knowledge management.
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