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Methodological aspects of the formation of competitive advantages of a regional tourist product

100%
Sakovska O., Rybchak V.
Turystyka i Rozwój Regionalny
|
2018
|
nr 10
The question of competitive advantages formation characteristics in the field of tourism at the level of destinations is studied in the article. The theoretical analysis of concepts “region”, “tourist region”, “tourist product” and “competitiveness” of a tourist product is conducted. It is established that priority components of ensuring the sustainable country’s development and a significant component of solving issues raising population living standards are overcoming the existing negative economic trends of regional development. It is defined that one of the ways out of the crisis economic situation at the regional level is the creation of systemic and complex prerequisites for the development of tourism, improvement of the functional and technical quality of regional tourist product components. It is revealed that a competitive tourist product, with the right combination of its factors formation and implementation, promotes regional development and increases population living standard in a certain territory. The methodical issues of working out a tourist product for regional development are substantiated. It is determined that necessary elements of a competitive tourist regional system are infrastructure, tourist product and population. The methodical approach to the formation of a competitive tourist industry at the regional level based on client-oriented principles of development and tourist services provision is suggested.
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Using of modern information and communication technologies in the tourism

80%
Sakovska O., Kozhukhіvska R., Rybchak V.
Turystyka i Rozwój Regionalny
|
2019
|
nr 11
The importance of modern information and communication technologies in the economic and social life has steadily increased. The Internet creates new opportunities to provide services and meet needs. Tourism enterprises are interested in making a big profit from their sales and want the customers to give their preferences to them. The article deals with the peculiarities of Internet use by the tourism services consumers. Determined that the compared to traditional advertising technologies, Internet makes it possible to provide a dialogue with the consumer, to establish feedback and, in terms of investment, it is much cheape. The data representing the social characteristics of the sphere of Ukrainian Internet consumers are generalized. The main reasons and motives for making online purchases by tourism services consumers are indicated. The barriers that hinder the further development of Internet commerce and the promotion of online tourism services have been identified. Quantitative and qualitative research on the use of tourism Internet services in Ukraine has been carried out.
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